Marketing Analyst

Field Marketing Specialist - HVAC Products Carrier Enterprise (CE) currently has an exciting opportunity for a Field Marketing Specialist. Join a leading national distributor of residential and light commercial HVAC products, parts, and supplies. Job Summary The Field Marketing Specialist will be responsible for executing region marketing strategies to drive brand awareness, customer engagement, and sales growth within specific geographic regions. This role involves close collaboration with sales teams, event planning and execution, and the implementation of targeted marketing campaigns. The specialist will also gather market insights and report on the effectiveness of field marketing activities. Responsibilities Implement localized marketing strategies to support regional sales goals, modifying initiatives to meet specific market needs. Plan, coordinate, and execute local events, trade shows, and promotional activities, including logistics, vendor coordination, and on‑site setup. Work closely with regional sales teams to align marketing efforts and programs with sales objectives, monitoring and optimizing campaign performance. Ensure all marketing activities align with brand guidelines and messaging. Coordinate the distribution of promotional materials, ensuring timely and accurate delivery of collateral. Collaborate with other marketing team members to ensure cohesive and integrated efforts; share best practices and insights. Execute CE and factory‑led dealer programs and related administrative tasks. Required Qualifications Strong project management and organizational skills. Excellent communication and interpersonal skills. Ability to work independently and manage multiple projects simultaneously. Proficiency in marketing automation tools and CRM systems. Creative thinking and problem‑solving abilities. Willingness to travel as needed for events and meetings – 10 – 15% travel. Preferred Qualifications Experience in the distribution or HVAC industry. Knowledge of local market dynamics and customer preferences. Familiarity with digital marketing. Requirements Bachelor’s degree in Marketing, Business, or a related field preferred (not required). 3 + years of experience in field marketing, event planning, or a related role. Benefits Company‑Paid Volunteer Time Off Health Insurance Health Savings Account Dental Insurance Vision Insurance Life Insurance Disability Insurance (Short‑term and Long‑term) Employee Assistance Program (EAP) Tuition Reimbursement & Professional Development Paid Vacation & Sick time Company‑Paid Holidays 401(k) Plan with Employer Match Employee Discount Program Equal Opportunity Statement Carrier Enterprise, LLC is an Equal Opportunity Employer and does not discriminate on the basis of age, color, race, religion, disability, sex, or national origin. We support a diverse and inclusive workplace where we employ, retain, terminate, and otherwise treat all employees and job applicants on the basis of merit, qualifications, and competence. #J-18808-Ljbffr