Asst Dir of Development, Annual Giving

Assistant Director of Development, USF Digital Engagement Center

USF Advancement connects the university with donors who want to make a difference by providing philanthropic support to promote student success, research, academic excellence and other strategic priorities. With an endowment that now exceeds $700 million in value, our dedicated team of approximately 200 professionals, including 60 fundraisers, encompasses alumni, development and foundation operations. The team is responsible for raising more than $150 million annually and has broken records year after year with more than $184 million raised in fiscal year 2025.

The Assistant Director of Development, USF Digital Engagement Center provides digital outreach to alumni, donors, parents and friends in exciting new ways to enhance USF's reach. Through utilization of new digital technologies, the Digital Engagement Center's goal is to create meaningful conversations between alumni and students, while expanding the scope of texting, video interaction and social media. A team of 60+ students will engage with alumni share exciting news about USF's initiatives as well as specific college and academic priorities. Through this multi-channel digital outreach approach, the USF Digital Engagement Center aims to strengthen affinity to USF, increase alumni engagement and gifts to USF, and create positive, lasting connections for our alumni.

The Assistant Director of Development, USF Digital Engagement Center is responsible for the day-to-day operation of the USF Digital Engagement Center and assists the Associate Director/Director with other projects as assigned. The Assistant Director of Development, USF Digital Engagement Center will oversee Digital Engagement Center operations, including: hiring of staff, interaction with Human Resources, script writing, budget management, equipment maintenance, statistical reporting. The Assistant Director of Development, USF Digital Engagement Center supervises day-to-day activities of 60+ student engagement specialists and student supervisors including providing ongoing training and motivational strategies. This position will manage scheduling to see that all stations are filled each shift, working closely with the Advancement Services to optimize list segmentation and data IM requests.

Employees of USF Advancement live out the values of responsibility, innovation, service, and excellence in each of its highly collaborative departments. We use trusted data and ethical AI to enhance decision-making, strengthen engagement, and enable our teams to focus on what matters most: relationships and impact.

Responsibilities

Recruit and hire student engagement specialists for USF's Engagement Center. Work with HR in the hiring of staff & maintenance of related paperwork. Create & maintain training materials & conduct training programs each semester for student engagement specialists. Provide ongoing training & coaching for all students. Direct & manage student supervisors & engagement specialists for each shift in the center. Develop a positive work environment to introduce students to USF fundraising. Create & implement an incentive program for student engagement specialists' overall dollars raised, credit card percentages, matching gift updates, etc. Serve as host for activities/events to increase awareness of the Engagement Center by USF staff and students. Monitor data flow between VanillaSoft and Ellucian Advance CRM with regard to pledge entry and demographic updates. Monitor reporting output from VanillaSoft & distribute reports to others in USF development. Review & apply year by year statistical data & recommend appropriate segmentation strategy for each engagement campaign. Work with development teams in scripting & segmenting for campaigns to their alumni. Work with Donor Relations team to create & implement stewardship engagement. Coordinate pledge fulfillment program.

Maintain and operate automated engagement system including upgrades and integration with VanillaSoft and Ellucian CRM Advance. Research and troubleshoot through data systems, as necessary. Prepare daily/weekly calling reports by project/segment, final reports as each campaign is completed, and annual analysis report comparing all projects/segments compared with previous years. Assist in creating and modifying reports from VanillaSoft and Ellucian Advance CRM, as needed. Maintain efficient filing system for Digital Engagement Center staff and center statistics. Maintain computers, dialers, headsets and all related equipment. Maintain inventory of office supplies and replaces supplies and parts in a timely manner.

Organize, manage and execute all college/unit/department special projects within the Digital Engagement Center. Meet with constituents to identify project needs, create proposed plan with timeline, execute projects successfully with output of necessary reports. Work hand-in-hand with Annual Giving Direct Marketing team to mange special projects during Giving Week. Utilize ThankView, Vidyard and Mongoose as necessary for outward campaigns through the DEC.

Coordinate pledge fulfillment program, including oversight of all initial and subsequent pledge reminders. Effectively handle donor questions and/or concerns by phone, mail or email.

Responsible for keeping up to date with annual giving trends, especially in the area of university digital engagement centers, through research and professional development opportunities. Set goals for long-range planning.

Performs other duties as assigned.

Qualifications

This position requires Bachelor's degree and three years of experience related to development or other appropriate professional experience.

Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.• Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:• (a) Two years of direct experience for an associate degree;• (b) Four years of direct experience for a bachelor's degree;• (c) Six years of direct experience for a master's degree;• (d) Seven years of direct experience for a professional degree; or• (e) Nine years of direct experience for a doctoral degree• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.• Minimum Qualifications that require a high school diploma are exempt from SB 1310.

About Us

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws:

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.