Senior Account Executive, Digital

Overview CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE. ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE? We seek strategists, creators, and communicators ready to do some heavy lifting—folks who aren’t afraid to break glass and who thrive in collaboration. Those who bring conviction but can still see both sides of a coin. Because that’s how real progress gets made. Join us. Who We Are RALLY is an advocacy communications agency. At our core, we are advocates. Our entire business model—from our team, to our craft, to the clients we partner with—is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with what if we… and keep going until change is possible. We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others. RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women’s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders’ profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker. Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today’s biggest social and political challenges. How We Work We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps: Craft bold strategies to move issues forward Design and launch communications campaigns that resonate Build and run digital efforts that drive action Create powerful visual identities, stories, and content that spark connection Changing minds on the toughest issues of our time takes more than facts or flash. In today’s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance. We do inventive. We do creative. We do whatever it takes—and we don’t stop until we win. That’s the RALLY edge—and it’s how we drive real impact. Senior Account Executive, Digital RALLY is seeking a Senior Account Executive, Digital to play a leading role in the strategy and execution of digital-first advocacy and communications campaigns across multiple client accounts. In this role, you will partner closely with account leads, creatives, and clients to translate campaign objectives into effective digital strategies and execution across social, email, web, and paid channels. As a Senior Account Executive, you will be responsible for owning digital workstreams day to day, anticipating client and team needs, and ensuring high-quality delivery across accounts. You will lead portions of digital strategy development, manage execution and optimization, mentor junior staff, and serve as a primary point of contact for clients on digital initiatives. This role requires comfort operating independently, managing multiple priorities, and contributing proactively to both client success and the growth of the digital practice. Responsibilities Own and lead digital workstreams across multiple client accounts, bringing strong strategic instincts, executional rigor, and sound judgment to complex advocacy campaigns. Operate independently, anticipate needs, and ensure high-quality delivery across channels. Digital Strategy & Execution Leadership Lead day-to-day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channels Translate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and action Oversee execution and optimization of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practices Write and review high-quality digital content, including action-driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messaging Develop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines Performance, Analytics & Optimization Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM tools Analyze campaign results and translate data into clear insights and recommendations for optimization Identify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed Client Leadership & Cross-Functional Collaboration Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next steps Anticipate client and internal team needs, raising risks or opportunities early and proposing solutions Collaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign execution Coordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors Team Leadership & Mentorship Mentor and support junior digital staff (including Digital Account Executives), providing guidance, feedback, and quality control Review work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standards Contribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm Business Development & Practice Growth Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definition Support pitch meetings and client presentations as a digital subject-matter contributor Stay current on digital trends, platform updates, and emerging tools, applying relevant insights to client work Help strengthen RALLY’s digital practice through collaboration, knowledge-sharing, and continuous improvement Qualifications The ideal candidate is a seasoned digital generalist with strong execution skills, strategic judgment, and the confidence to lead digital work independently in a fast-paced advocacy environment. 5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission-driven organization Demonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performance Strong command of full-funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilization Hands-on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systems Proven ability to interpret analytics and performance data and turn insights into clear, actionable recommendations Excellent writing and editing skills, with experience crafting high-performing digital copy across channels Comfortable serving as a client-facing lead, including presenting performance updates and strategic recommendations Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines Experience mentoring or guiding junior staff and contributing to team development High emotional intelligence, sound judgment, and the ability to operate independently with accountability Alignment with RALLY’s mission and a demonstrated commitment to advocacy, equity, and social impact NICE TO HAVE Experience working on issue advocacy, political, or public affairs campaigns Exposure to paid media planning, budget management, or ad operations (even if not a specialist) Familiarity with influencer, creator, or partnership-based digital strategies Experience supporting website updates or content management systems (e.g., WordPress) Comfort contributing to digital strategy frameworks or playbooks Experience helping teams improve digital workflows, QA processes, or performance standards Benefits And Perks At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together. We Believe Changing The World Should Come With a Healthy Paycheck, Time To Recharge, And Space To Grow. Here’s What We Offer Competitive salary Flexible time off policy Two months each year of remote work flexibility (July and December) Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day One week of paid time off between Christmas and New Year’s Day One-month paid sabbatical after seven years at RALLY 401(k) plan Generous health, dental, and vision benefits Transportation and technology stipends RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days. The salary range for this position is $71,000–$90,000, with opportunities for growth and advancement based on performance and contributions to the team’s success. #J-18808-Ljbffr