Senior Google Ads Media Buyer

Senior Google Ads Media BuyerWe're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube.You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results.What You'll DoPlan, launch, and optimize campaigns across:Google SearchPerformance MaxDisplayYouTube AdsScale campaigns from testing to high 6-figure / 7-figure monthly spendMaintain and improve CPL targets while increasing lead volumeBuild and optimize full-funnel lead generation systems (ad ? landing page ? lead ? follow-up)Analyze performance data daily and make rapid optimization decisionsOwn keyword strategy, including:Keyword research and match-type structuringNegative keyword managementSearch query mining for new opportunitiesManage bid strategy, budget allocation, and account/campaign structureCollaborate closely with landing page designers and copywriters to:Develop new ad copy and asset variationsTest ad copy, extensions, and assets at scaleIdentify and scale winning ad groupsContinuously test and optimize:Ad copy, assets, and offersAudience signals and targeting layersLanding pages and funnelsImplement and manage tracking systems:Google Tag Manager, Conversion tracking, Enhanced ConversionsOffline conversion importsCRM integrationsWhat We're Looking For5+ years experience in Google Ads media buying (direct response focus)Proven track record scaling campaigns to $500K–$1M+ monthly spendDeep expertise in:Google Ads (Search, PMax, Display) — requiredYouTube Ads — strongly preferredExperience in one or more of:MortgageSolarInsuranceHome servicesStrong understanding of:CPL optimizationFunnel metrics (CTR, CVR, CPA, LTV)Bid strategy and Smart Bidding frameworksAbility to work closely with creative/landing page teams and guide direction based on performanceExperience with lead generation funnels + CRM systemsStrong analytical mindset and fast decision-making abilityWhat Success Looks LikeYou can consistently scale Google Ads campaigns profitablyYou hit or beat target CPLs while increasing volumeYou identify and scale winning keywords/ad groups quicklyYou bring structure and predictability to lead generationCompensationCompetitive base + performance-based bonuses tied to:Lead volumeCPL targetsCampaign profitabilityComprehensive healthcare coverage - Medical, Dental and VisionPaid vacationPaid sick and mental health daysTuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limitsGrowth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises