Vice President, Marketing

About PSD Citywide Ready to make a real impact on communities across North America? PSD Citywide isn’t just a software company; we’re transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning solutions, we provide cutting-edge software and expert advisory services that improve infrastructure and public services. Why join us? We are a \"Fun-clusive\" organization! This means we intentionally foster a supportive and engaging culture where your contributions are celebrated, your skills are rewarded, and your career growth is encouraged. Ready to influence change? Bring your expertise in technology and data to our team and directly shape how local governments improve service delivery. About the Role PSD Citywide is looking for a strategic, growth-focused, technology-driven Vice President of Marketing to lead our Marketing and Business Development functions and help accelerate our next stage of growth. Reporting to the CRO and serving as a member of the Senior Leadership Team, the VP of Marketing will own the company’s marketing and go-to-market strategy, building a scalable SaaS growth engine that drives brand awareness, qualified pipeline, customer acquisition, expansion, and measurable marketing ROI. This is an opportunity for an experienced B2B SaaS marketing leader who knows how to leverage technology, data, AI, customer insights, and market intelligence to translate product value and market opportunity into sustainable growth. The successful candidate will be comfortable operating in a high-growth, private equity-backed technology environment, bringing the pace, accountability, and analytical discipline required to scale the business. They will strengthen brand awareness, market positioning, reputation, customer engagement, and competitive differentiation while successfully leading product launches, go-to-market initiatives, and strategic growth opportunities. The role will also support the company’s ability to scale efficiently and create measurable enterprise value in partnership with the CRO, Senior Leadership Team, and Board. What You’ll Do Strategy & Go-to-Market Own and execute PSD Citywide’s marketing strategy in alignment with company growth and commercial objectives. Develop clear market segmentation, ICPs, buyer personas, customer journeys, and value propositions. Translate market trends, customer insights, and competitive intelligence into actionable growth strategies. Partner with the CRO and executive team on market expansion, customer acquisition, growth opportunities, and marketing investment. Build scalable marketing processes, technology, systems, and operating practices. Brand & Product Marketing Own PSD Citywide’s brand, positioning, messaging, and competitive differentiation. Lead product marketing for our SaaS platform and modules, translating product capabilities and customer outcomes into compelling market messaging. Oversee content, communications, thought leadership, PR, events, and external marketing initiatives. Partner with Product, Sales, Customer Success, and Professional Services on product launches and integrated go-to-market initiatives. Identify new customer segments, markets, partnerships, and channels that expand our addressable market. Demand Generation & Business Development Build an integrated demand-generation engine across digital, content, social, email, events, partnerships, PR, and other channels. Lead and develop the Business Development function in partnership with the CRO and Sales leadership. Create strong Marketing - Business Development - Sales alignment with clear processes, handoffs, accountability, and performance measures. Establish attribution and analytics that demonstrate Marketing’s contribution to pipeline and revenue. Develop customer marketing and advocacy programs that support retention, references, expansion, and growth. Leadership & Team Development Lead, coach, and develop high-performing Marketing and Business Development teams. Build the structure, capabilities, talent, and resources required to support continued growth. Establish clear objectives, accountability, and performance expectations while fostering collaboration, innovation, and continuous improvement. Develop leadership capability and succession across the function. Champion the use of AI, technology, and automation to improve marketing efficiency and impact. Performance Own the marketing budget and align investment with strategic priorities and expected return. Establish and manage KPIs, dashboards, attribution, and reporting across marketing, pipeline, revenue, brand, and customer performance. Use data, experimentation, and customer insights to continuously improve marketing effectiveness and ROI. Monitor key SaaS growth metrics including pipeline, ARR/revenue contribution, conversion, CAC efficiency, and marketing ROI. Provide regular performance updates, business cases, forecasts, and recommendations to the CRO, executive team, and Board. Executive & Cross-Functional Partnership Serve as a strategic marketing advisor to the CRO and Senior Leadership Team. Partner across Sales, Product, Customer Success, and Professional Services to strengthen the entire customer lifecycle. Contribute to enterprise strategy, growth initiatives, organizational priorities, and value-creation opportunities. Represent PSD Citywide with customers, partners, industry leaders, media, and other strategic stakeholders. What You Bring 10+ years of progressive marketing experience, including significant experience leading teams, budgets, and integrated marketing strategies. Bachelor's degree in Marketing, Business, Communications, or a related discipline, or an equivalent combination of education and executive-level experience. Proven success in a senior marketing leadership role such as VP, Head of Marketing or equivalent. Demonstrated experience driving measurable pipeline, revenue, customer acquisition, brand, or business growth. Experience in a B2B SaaS company selling complex technology solutions to enterprise or other public-sector buyers. Experience leading or partnering closely with Business Development, Sales Development, or Revenue Development teams. Strong expertise across go-to-market strategy, demand generation, product marketing, brand, digital marketing, communications, analytics, and customer acquisition. Experience using AI and technology to improve marketing productivity, effectiveness, and scale. Experience working in a private equity-backed or similarly performance-driven environment, including exposure to Board reporting, growth plans, operating metrics, and value creation. Strong commercial and financial acumen, with the ability to connect marketing investment to business outcomes. Exceptional executive communication, strategic thinking, collaboration, and people-leadership skills. Why PSD Citywide? At PSD Citywide, you’ll have the opportunity to shape the marketing strategy of a growing SaaS organization serving municipalities and public-sector organizations. This role offers the opportunity to: Shape the next stage of growth - Build a modern, scalable marketing and Business Development engine. Have executive-level impact - Work directly with the CRO, Senior Leadership Team, and Board on strategic growth priorities. Build and lead - Develop a high-performing Marketing and Business Development organization and strengthen the capabilities needed for scale. Make data-driven decisions - Establish the measurement, analytics, and commercial discipline needed to demonstrate marketing’s impact. Drive innovation - Leverage AI, technology, and new approaches to improve how Marketing operates and delivers results. Influence the market - Strengthen PSD Citywide’s brand, positioning, thought leadership, and presence within the public-sector technology space. The Candidate Journey Resume Review: Once you apply, an actual person will review your resume and we are committed to getting back to you with a response. Phone Interview: PSD’s People and Culture team will connect with you to learn about your experience and discuss the role further. They’ll also give you an understanding of what the interview process involves, along with an estimated timeline. Virtual Interview: Depending on the position, there will be one or two interviews with the Hiring Team that will include questions related to your skills, work experience, values and goals. We provide the opportunity to meet with a wide range of staff members so you can learn more about life at PSD Citywide. Offer/Feedback: The Hiring Team will debrief and make a decision within a few days of your final interview. If successful, your Recruiter will present you with a verbal offer, followed by a formal offer letter via email. If the timing was not right for this particular opportunity, we will connect with you and provide feedback. PSD Citywide is committed to ensuring equal access and participation for people with disabilities. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility. We are committed to accommodating people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply, and we will work with you to meet your accessibility needs. PSD Citywide may use Google Gemini to assist with recruitment note taking during the hiring process. While we incorporate select AI features to enhance process efficiency, we remain committed to human-led decision making. All AI-generated outputs are subject to human review to ensure accuracy and fairness. #J-18808-Ljbffr