Marketing Coordinator (On-Site)

Job Description

Job Description

Salary: $50,000-$70,000 per year

About Dynamic Transit Co.

Dynamic Transit Co. is a family-owned transportation company operating since 1987. We specialize in truckload, refrigerated, hazardous materials, and high-value freight transportation across the lower 48 states. Our primary freight lanes include the Pacific Northwest, Mountain States, Southwest, Greater Midwest, and Northeast. With over 300 power units and 600 trailers, our modern fleet includes Peterbilt tractors with Cummins engines and Great Dane trailers, equipped with advanced satellite tracking and temperature monitoring technology.

The Marketing Coordinator position is responsible for coordinating recruiting and marketing activities throughout the organization and to support the rest of the recruiting and marketing team. Recruitment marketing is at the front-end of the recruiting process, and the Marketing Coordinator works hand-in-hand with teammates to communicate the employer value proposition, promote the company through various marketing and advertising channels, coordinate local and national recruiting plans, coordinate marketing communications, organize, develop and execute marketing assets and activities, create reports to measure success of marketing activities, as well as contribute new, creative marketing ideas. Plays a critical role in ensuring the companys brand is developed and portrayed positively and accurately in a competitive market to ensure recruiting success in meeting organizational goals. Primary location is in Granite City, IL while there is a secondary location in Hazelwood, MO.

Essential Job Functions:

• Develops and maintains internal relationships with recruiters and internal staff, specifically to partner on growing the company size and improving quality of hires
  Assist with creating the employer brand, building brand awareness, and ensuring a positive experience with the company
  Asist with the development and execution of marketing, advertising and recruiting strategies
  Promote the company through various marketing and advertising channels and events
  Engage audiences through social channels by creating, curating and posting content
  Create content to execute content marketing strategies and social media marketing strategies that illuminate our brand
  Communicate and respond to followers who engage with our owned assets and other outside channels
  Manage website content updates and assist with website projects to keep the companys digital presence modern and up-to-date
  Assist with optimizing channel and advertising spend
  Coordinate communications internally and with outside vendor relationships
  Provides regular market information from external sources to management
  Analyzes data for marketing metrics and reporting
  Networks with industry contacts, association memberships, trade groups, and employees
  Provides on-going support to employees as a member of the Recruiting and Marketing team
  Non-Essential Job Functions:
  Participates in proactive team efforts to achieve departmental and company goals
  Adopts positive values in personal work behaviors, decision making, contributions and interpersonal interactions

JOB DESCRIPTION/REVIEW

• 
  Contributes to a positive work environment by demonstrating cultural expectations and influencing others
  Perform other duties as assigned

Required Knowledge and Skills:

• 
  Knowledge and understanding of transportation and trucking, specifically as it relates to recruiting but also general knowledge of the operation
  Extensive knowledge and understanding of social media marketing and social media best practices
  Knowledge and understanding of digital marketing
  Knowledge of HR processes, industry trends, standards, and best practices
  Extensive knowledge and understanding of current business acumen

Required Education and Experience:

• Bachelors Degree or equivalent education and work experience
  3 to 5 years of marketing experience REQUIRED
  Demonstrated experience in social networking, internet mining and social media mediums
  Demonstrated experience researching information, problem solving, and making solid business decisions
  Demonstrated experience reporting, analyzing, interpreting, and critical thinking
  Demonstrated experience producing accurate and detailed work on multiple projects under time pressure
  Demonstrated experience communicating with all levels of management
  Demonstrated experience effectively managing relationships with internal and external partners
  Demonstrated experience working in a fast paced and changing environment
  Demonstrated experience with MS Office software products
  Demonstrated experience with attention to detail, written and oral communication, multi-tasking, and working in a team atmosphere adhering to deadlines, guidelines and following direction

Physical Environment:

• This position is in office position ONLY
  Normal office environment
  Expectation is to be in the office during normal office hours

Travel Expectations:

• Local travel may be required for company or career-related meetings, programs, and/or events. Occasional overnight travel (up to 2%) may also be required.

Reasonable Accommodations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.