Functional Analyst
$100k - $110kTata Consultancy Services
Must Have Technical/Functional Skills
• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
• Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
• Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
• Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams
• Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
• Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
• Translate business use cases into structured requirements and workflow documentation for activation
• Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
• Document processes and contribute to playbooks that improve platform adoption
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
• Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation TCS Employee Benefits Summary:
Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. Salary Range: 100,000 - $110,000 a year
Vacancy posted 1 day ago
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