Head of Marketing
Cinc Inc
Marketing Leader OpportunityReal Geeks is a leading real estate technology company helping agents and teams build their brands, generate leads, nurture relationships, and grow their businesses. Our integrated platform combines IDX websites, CRM, marketing automation, AI-powered tools, and lead generation solutions to help real estate professionals build stronger, more sustainable businesses.We're a relatively small, fast-moving technology company with ambitious goals. We're looking for a marketing leader who can help us sharpen our positioning, elevate our brand, and accelerate growth.What You'll OwnMarketing Strategy & PositioningTeam Leadership & ExecutionBudget Management, Data & PerformanceOrganic Growth & Demand GenerationProduct Marketing & LaunchesWhat We're Looking ForExperience & ExpertiseSignificant experience in B2B marketing, ideally in SaaS, technology, or a subscription-based business.Proven success developing marketing strategies, positioning products, and building brand awareness in competitive markets.Experience leading product marketing, go-to-market strategies, and successful product or feature launches.Deep understanding of organic growth, content marketing, SEO, AI search trends, and modern demand generation.Experience owning marketing budgets and managing investments against measurable business outcomes.Experience leading small, high-performing marketing teams and managing cross-functional initiatives.Strong understanding of the relationship between marketing, sales pipeline, customer acquisition, product adoption, and revenue.Excellent analytical skills and experience using data, attribution, and performance metrics to inform decisions.Exceptional communication, storytelling, and stakeholder management skills.Experience in real estate technology or the real estate industry is strongly preferred.Leadership & MindsetYou're a driver. You create momentum, challenge assumptions, make decisions, and move things forward.You're a strategic thinker. You see the big picture, understand the business, and connect marketing activities to meaningful outcomes.You're a builder and a changemaker. You thrive on improving what's already there, introducing better ways of working, and creating something stronger.You're collaborative. You build strong relationships across teams, welcome different perspectives, and know that great marketing doesn't happen in a silo.You're scrappy and resourceful. You know how to make a big impact with a small team and limited resources.You're hands-on. You're equally comfortable developing a strategy, reviewing campaign data, refining messaging, or jumping in to help execute.You're data-obsessed. You ask questions, test assumptions, measure results, and make evidence-based decisions.You're focused and organized. You don't confuse activity with progress. You bring structure, discipline, and accountability to execution.You're an empowering leader. You set clear goals and guardrails, give your team ownership of their areas of expertise, and hold people accountable for outcomes without micromanaging.What Success Looks LikeReal Geeks has a clear, differentiated market position and a consistent, compelling brand story.Brand awareness and organic visibility are growing among our target customers.Marketing is generating an increasing volume of qualified inbound leads and contributing measurably to sales pipeline and revenue.New products and features are launched effectively, with strong cross-functional alignment, growing awareness and interest, and measurable customer adoption.Sales, Marketing, Product, and Training are closely aligned around messaging, priorities, and go-to-market initiatives.The marketing team is focused, accountable, collaborative, and consistently delivering high-impact work.Marketing investments are managed responsibly, with clear ownership of channel-level decisions and measurable returns.Marketing decisions are guided by clear plans, meaningful metrics, and continuous learning.What We OfferThe chance to make a meaningful impact in a company where your ideas, leadership, and execution will directly influence our success.The opportunity to shape our marketing direction, build a stronger brand, bring innovative products to market, develop a talented team, and work closely with leaders across the business.An enviable company culture, established customer base, and strong technology platform with significant growth potential.A collaborative, entrepreneurial environment where initiative and results matter.Competitive executive compensation and benefits (including a generous ESPP through FNF)
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