Executive Director, Freedom & Slate Marketing

Job Description

Shape the future of the Freedom portfolio by leading transformative campaigns and partnerships that deepen customer relationships, elevate the Freedom brand, and maximize portfolio performance.

Job Summary:
As the Executive Director, Freedom & Slate Marketing, you will set and execute the strategic direction for all marketing initiatives across the Freedom & Slate portfolio. You will lead a high-performing team and partner with Brand, Media, PR, Social, and Events / Experiential teams to deliver cohesive, impactful campaigns for existing cardmembers. You will oversee agency relationships, cross-functional collaboration, and performance analytics, ensuring Freedom & Slate remains an industry leader in customer engagement and growth. Role also requires reaching across lines of business including Chase Travel, Offers & Shopping and other areas of the business to ensure the development of connected customer narratives across campaigns. Your leadership will influence senior stakeholders and drive innovation across marketing channels.

Job Responsibilities:

• Provide strategic leadership for the integrated marketing of the Freedom & Slate portfolio, setting vision, priorities and messaging strategies to achieve business objectives.
• Oversee the planning, launch, and management of large-scale, multi-channel marketing campaigns for Freedom & Slate cardmembers.
• Lead and mentor a team of senior marketers, fostering a culture of innovation, accountability, and continuous improvement.
• Direct agency partners in the development of creative assets, messaging, and brand positioning.
• Build and maintain strong partnerships with Brand, Media, Social, PR and Events teams to ensure alignment and maximize impact.
• Collaborate with Analytics, Product, Finance, Legal, and other key stakeholders to develop robust business cases and inform marketing strategies.
• Design and optimize channel roadmaps for growth, efficiency, and customer engagement.
• Champion a test-and-learn agenda, leveraging data-driven insights to refine marketing tactics and drive continuous improvement.
• Monitor campaign performance, analyze key metrics, and translate insights into actionable recommendations.
• Present strategies, business cases, and results to executive leadership, influencing decision-making at the highest levels.
• Oversee resource allocation and project prioritization to ensure timely and effective execution of marketing initiatives.
• Ensure all marketing activities are aligned with brand standards, regulatory requirements, and business goals.

Required Qualifications, Capabilities, and Skills:

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 10+ years of progressive experience in marketing, brand management, or customer engagement, with significant leadership responsibility.
• Demonstrated success leading integrated marketing for major consumer brands, ideally within financial services or credit card marketing.
• Proven ability to build and lead high-performing teams in a matrixed organization.
• Strategic, proactive, and results-driven approach to marketing leadership.
• Expertise in managing complex, multi-channel marketing initiatives and agency relationships.
• Exceptional communication, presentation, and stakeholder management skills.
• Keen aptitude for collaboration and proactively reaching across lines of business to drive cohesive strategy 
• Advanced analytical skills, with a track record of leveraging data to inform strategy and drive business outcomes.
• Ability to thrive in a fast-paced environment with competing priorities and high expectations.
• Meticulous attention to detail, strong organizational skills, and a commitment to excellence.

Preferred Qualifications, Capabilities, and Skills:

• Deep experience in financial services or credit card marketing.
• Background in agency management, creative leadership, messaging development and brand strategy.
• Expertise in customer engagement and loyalty strategies.
• Experience presenting to executive leadership and influencing senior stakeholders.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.