Marketing AI Program Manager-Executive Director-Performance Marketing

Job Description

This role scouts the external market for emerging AI solutions and partnership opportunities, partnering closely with Corporate Development and Technology Strategy to source and assess options. Throughout, this leader delivers clear, consistent program communications and stakeholder reporting across all levels to maintain transparency, alignment, and momentum.

As a Marketing AI Program Manager – Executive Director on the Performance Marketing, Operations and Transformation team, you will drive end-to-end execution of AI innovation across the Chief Marketing Officer organization and partner with Lines of Business (LOBs), ensuring pilots are coordinated, controlled, and scaled effectively. You will own the coordination and governance of AI proofs of concept (POCs), supporting sponsors through onboarding and approvals, tracking and monitoring all active LOB POCs to prevent duplication, and evaluating fit to ensure efforts align to enterprise priorities and platform strategy.

Job Responsibilities:

• Own the coordination of AI Proof of Concepts (POCs) across the Chief Marketing Officer’s organization and the Lines of Business (LOBs).

• Provide oversight and guidance for POCs within Carla’s organization, supporting sponsors through onboarding and approval processes.

• Track and monitor all ongoing (LOB) POCs to prevent duplication, ensuring alignment and efficiency across the firm.

• Evaluate the appropriateness of LOB POCs, ensuring platform capabilities are developed within the Center when necessary.

• Lead the oversight and business management of the new Marketing AI Sandbox, coordinating pilot programs, defining graduation criteria, and measuring program success.

• Serve as the central point of contact for all Sandbox activities, ensuring seamless execution and alignment with business objectives.

• Scour the marketplace for innovative AI solutions and potential partnerships, working closely with Corporate Development and Technology Strategy to source and evaluate new opportunities.

• Drive clear, consistent, and timely communication of AI program status across all levels of the organization—up, down, and sideways.

• Prepare and deliver updates, reports, and presentations to stakeholders, ensuring transparency and alignment.

Required qualifications, capabilities, and skills 

• 10+ years’ experience in program management at the executive level, within marketing, technology, or AI-driven environments.

• Exceptional organizational and stakeholder management skills, with the ability to juggle multiple high-impact initiatives.

• Superior communication skills, both written and verbal, with a knack for translating complex topics into clear, actionable insights.

• Proven track record partnering with Technology, Data/Analytics, Legal/Compliance, Privacy, Controls, and Risk to deliver controlled innovation.

• A passion for innovation and a keen eye for emerging trends in AI and marketing technology.

• Excellent communication, facilitation, and stakeholder management skills

• Experience collaborating with cross-functional teams and external partners

Preferred qualifications, capabilities, and skills 

• Advanced degree preferred

• Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context

• Demonstrated ability to measure and articulate business impact of initiatives

   

• Experience in market scouting and solution evaluation; partnership development in collaboration with Corporate Development and/or Technology Strategy.

• Familiarity with martech ecosystems and delivery environments (e.g., email marketing operations, digital channels, content workflows).

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.