Senior Manager, Creative Services

Seniority and Title Senior Manager, Creative Services (Los Angeles) Company Overview Warner Chappell Music (WCM) – the global music publishing arm of Warner Music Group (WMG) – shapes the culture of songwriting and champions songs that resonate for generations by creating transformational opportunities for songwriters worldwide. WCM values curiosity, collaboration, and commitment and is guided by a culture that champions diversity, equity, and inclusion. Team Purpose Creative Services is a global department committed to amplifying songwriters, catalogs, and songs through digital strategy, marketing, content creation, brand partnerships, and new versions such as covers, samples, and interpolations. The team drives engagement and builds legacy by executing campaigns and projects with strategic partners that keep songs at the center of culture across all media platforms. Role Summary The Senior Manager in Los Angeles reports to the Vice President of Creative Services (NYC) and works with the global team to design, manage, and implement creative projects that amplify songwriters and catalogs. The role serves as the marketing lead for WCM’s U.S. roster of writers, strategizing, developing, and executing campaigns and activations. It also involves sourcing and securing new cultural, brand, and partnership opportunities to expand writer profiles and connect their songs to fresh audiences. Key Responsibilities Strategize, develop, and execute marketing campaigns and activations based on audience and cultural insights to drive awareness, engagement, and commercial outcomes for songwriters. Develop culturally relevant and impactful strategic/brand partnerships that amplify songwriters and their songs. Collaborate with the broader Creative Services team to support wider campaigns, aligning on goals and strategy. Monitor live promotional activations; track impact, uplift, and efficiency using analytics and listening tools and report results to the team, A&R, talent management, and other stakeholders. Research new content trends, emerging cultural drivers, and creators to keep strategy ahead of the curve for diverse audiences from Gen Alpha to mature listeners. Calculate media and other value drivers based on activation performance, drawing insights to inform future outreach, prioritization, and workflow. Strategically triage priorities and outreach using factors such as audience demographics, deal-level detail, and value proposition. Secure new partners—content, strategic/brand, and cultural—to expand our talent and priorities, focusing on large-reach partners and culturally relevant outlets and creators. Represent the team at events, gigs, showcases, launches, and songwriter meetings as required. Work directly with songwriters and their teams (managers, lawyers, estates, labels, PR, and social media) to identify marketing goals, plan, and execute aligned strategies. Contribute ideas and creative strategies to cross‑functional brainstorming sessions and translate them into pitch assets that support servicing songwriters. Complete research‑based tasks, including rights checking, top works lists, digital stock‑takes, and administrative tasks that inform strategic planning. Analyze performance data, streaming trends, sync activity, and cultural momentum to identify focus catalogs. Participate in cross‑functional coordination between Creative Services pillars (marketing, digital optimization, IP development, special projects, samples) to execute across limited resources. About You 5‑7 years of experience in the music industry, tech, marketing, or partnerships. Tech‑savvy with an in‑depth understanding of how technology can help achieve organizational goals. Understanding of sync, streaming, and modern music consumption trends. Ability to deliver high‑quality work on‑time and operate flexibly in a fast‑paced environment. Pro‑active, can‑do attitude with a commitment to navigating challenges and delivering results. Experience designing high‑quality decks and visual materials using presentation platforms such as Canva or Google Slides. Excellent stakeholder management, collaboration, and written and oral communication skills across internal and external teams. Excellent project management skills with a proven track record of delivering results while managing complex operations and multiple stakeholders. Analytical & Strategic Thinking Ability to analyze data and gather key insights to inform campaign strategy, and to summarize performance for future strategy. Experience in data‑driven decision‑making using streaming, social, sync, and market intelligence. Ability to strategically prioritize (and re‑prioritize) based on evolving business needs, industry landscape, and resource constraints. Proficient In Culturally relevant strategies and tactics that drive music consumption. Google Sheets/Excel for data tracking, analytics, and insights. Digital media landscape and platform‑to‑platform nuances, including content types, sizing, and best practices. We’d Love It If You Also Had Understanding of music publishing. Deep understanding of music marketing across digital, social, partnerships, and traditional channels. Interest in what drives culture, new music technologies, platforms, and tools. Basic video editing skills in tools such as CapCut, Edits, and Canva. Familiarity with project management tools such as Airtable and Monday.com. Experience incorporating AI tools into daily workflow. Familiarity with music and media analytics platforms such as Chartmetric, Luminate, and Cobrand. Equal Opportunity Statement Warner Music Group is an Equal Opportunity Employer. Warner Music Group values diversity, equity, and inclusion and encourages applications from people with a wide variety of backgrounds and experiences. Location Preference The position requires a minimum of four days per week in the office to support in‑office collaboration and talent development. Salary Range Base salary: $85,000 – $100,000 annually (subject to change based on experience and business needs). Contact To apply, click the “Apply” link at the top of the page or apply directly with LinkedIn. #J-18808-Ljbffr Dormont Manufacturing Co