Growth Specialist

B2B specialist who can identify and solve growth challenges for client accounts. You have experience leading digital marketing campaigns and solving client growth issues using test-based methods, advanced reporting, and applying these insights at each stage of the buyer's journey. You are technical, with knowledge in a variety of marketing technologies, especially HubSpot, and can translate marketing goals into complex technical marketing workflows. You can manage diverse marketing projects, anticipate and prevent challenges, and scale growth for client accounts. You create long-term strategic plans to drive success and ensure client satisfaction through actionable insights, ongoing optimization, and course‑correction when needed. You bring a value‑added approach to everything you lead, providing meaningful insights, auditing for inefficiencies, and delivering success by aligning strategy with client goals. Must have 3+ years of experience consulting on B2B marketing accounts and have a solid understanding of all marketing approaches. Ability to jump into a client account, ask the right questions, and identify areas of growth opportunity. Success in leading HubSpot implementation projects; working with Developers to execute the work, and communicating progress in a non‑technical way to the clients. Ability to lead effective presentations and pitches while providing logic and reasoning to clients as well as confidently articulate our solutions and strategic direction. Skilled in marketing technical projects, research, and leveraging automation tools. Must be able to work full‑time remotely within the US (excluding California) from 9 am to 6 pm EST. Create an iterative digital marketing strategy that will deliver month‑over‑month growth and qualified leads within account hours. Analyze the buyer’s journey and document findings. Reporting + Insights Build reports and continue to improve them. Refine and monitor account performance around messaging themes, landing pages (LPs), ad copy, blog posts, and content offers. Derive insights from data the Digital Marketer (DM) gathers. KPI Tracking Monitor performance across channels (particularly low‑performing metrics) and identify what needs to be optimized. Derive insights from campaign data. Conduct iterative digital marketing efforts that help us better understand the buyer through themes and lead intelligence, contributing to account goals. Campaign Insights & Communication Understand the performance of campaigns and digital marketing efforts as a whole. Derive insights and share them with clients. Develop ideas and present them for client buy‑in and education. Assess the value of marketing campaigns across channels and provide direction for future efforts. Lead and Train Help develop training materials for the internal LMS and train key roles. Internally audit accounts, identify internal gaps and strategize solutions. Provide feedback to teams to increase the quality of our work. Experience with leading strategy workshops related to the buyer journey and developing training to mitigate gaps and inefficiencies among teams. The ability to spot not‑so‑common problems both for your clients and team before they occur and to mitigate those problems successfully. Strong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing and through presentation decks. Being able to take complicated, messy situations and then detangle and re‑organize them while they are in process without dismantling the overall outcome of the project. Passion for continual learning. Ability to use a MacBook and Google Suite. Our ideal candidate seeks feedback, enjoys collaborating, and is inherently kind. The candidate is a B2B marketing strategist who is adept at deriving and communicating insights from advanced reporting analytics and identifies red flags through account auditing. You must have experience with hands‑on proactive team coaching. Learning & personal development for this role: We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5‑6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper’s methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time. To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career." Competitive salary from 80‑95K. Additional opportunities for leadership roles. 401(k) Benefit with matching to 4% Medical plan options with generous employer contributions Dental and vision employee coverage at no cost Permanently Remote Generous paid time off, flexible Fridays & December holiday week closure Parental leave benefits Client hour expectations that enable a work‑life balance Continual learning and professional development Collaborative and supportive culture "I love working in a company that has a smart, supportive, and driven team." Shawn C., Marketing Manager See how your company stacks up in Ironpaper’s latest research report #J-18808-Ljbffr Ironpaper