Marketing Analytics Manager

This role is responsible for delivering data-driven insights that inform strategy across Mission Foods’ Sales and Marketing teams. The Manager, Insights & Analytics will lead both analytical and research initiatives, leveraging syndicated data, consumer research, and external sources to identify opportunities and drive business growth. This position is a unique blend of analytics, consumer insights, and strategic storytelling. As part of a lean, high-impact team, the role will support a broad range of initiatives across brand, sales, and innovation—partnering cross-functionally to translate complex data into clear, actionable recommendations. The ideal candidate will have strong analytical capabilities, exceptional communication skills, and the ability to influence decision-making through compelling insights. Key Responsibilities Data Analysis & Insights: Conduct ad hoc sales and consumer analysis using both syndicated (NIQ, Circana) and custom data sources Analyze category, brand and consumer trends to identify growth opportunities and potential risks Leverage panel data and other analytics tools to develop insights that inform strategic business decisions Consumer Research & Study Leadership: Co-lead custom research initiatives with external vendors, including consumer surveys, concept tests, and innovation workstreams Coordinate consumer product tests and ensure clear, cross-functional reporting of results across Marketing, Sales, and R&D teams Manage vendor relationships to ensure quality execution, adherence to timelines, and alignment with business objectives Insights Development & Storytelling: Synthesize data from multiple sources (e.g., Mintel, syndicated data, custom research) into clear, actionable insights Develop and present compelling reports and presentations that support brand strategy, sales initiatives, and innovation pipelines Translate complex data into concise “selling stories” tailored for internal teams and external stakeholders, including retail partners Cross-Functional Collaboration: Partner closely with Brand teams to track portfolio performance and support strategic planning initiatives Support Trade Marketing and Sales teams by developing insights-based recommendations and retailer-facing materials Collaborate with cross-functional teams (Marketing, Sales, R&D) to ensure insights are integrated into business decisions and execution Stakeholder Support & Enablement: Present insights to internal leadership teams, cross-functional partners, and external stakeholders (e.g., retailers, agency partners) Provide training and support to Sales and Marketing teams to enhance understanding and application of insights Serve as a trusted partner, helping teams interpret data and apply insights to drive business outcomes Education & Experience Bachelor’s degree in marketing, Business, Economics, or related field. Minimum of 5 years of relevant experience in Insights, Analytics, Category Management, or related roles; CPG experience preferred Demonstrated experience working with syndicated and panel data sources (e.g., NIQ, Circana, Numerator, Scintilla) Strong analytical skills with the ability to translate data into actionable business recommendations Excellent communication and presentation skills, with experience developing compelling insights-driven materials Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment Strong project management skills and experience coordinating cross-functional initiatives and vendor partners Strategic thinker with the ability to balance high-level insights development with hands-on execution Ability to travel up to 20% Work is performed 100% on site Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity with-out imposing undue hardship on Gruma. Please inform the company's personnel representative if you need assistance completing any forms or to otherwise participate in the application process. #J-18808-Ljbffr