Head of Growth Marketing

Job Description

AutoReel helps real estate professionals turn listing photos into property videos. We’re an AI SaaS going through a growth chapter and hiring a Head of Growth who’s already owned this seat at scale — and wants to own the growth story and trajectory here, not advise from the sidelines.

The role:

You are the player-coach for growth. You set the strategy, allocate focus and dollars across what actually works, coach the growth marketing pod (paid + creative), and also roll up your sleeves to do the work. Paid / performance marketing is our largest lever today; you decide what deserves the next dollar — ads, lifecycle, partners, or nothing — and you own the results.

What you’ll own

• The growth roadmap and trajectory: where we grow, how fast, and what we refuse to fund
• Hands-on acquisition leadership (Meta, Google, and whatever else clears the math)
• Full-funnel experiments & judgment: acquisition → activation → retention → payback
• Creative system with our strategists: briefs, tests, winners doubled, losers killed
• Coaching standards for the people who touch spend and creative every day
• A simple weekly growth scorecard we can rely on

What this is not

• First-time Head of Growth learning scale
• Pure manager who left the ad account years ago
• Solely a media buyer
• Channel specialist who only dials bids
• Brand / content “growth” with no ownership of the number

Must-haves

• You’ve personally owned growth/acquisition at six- and seven-figure monthly scale
• You’ve been player-coach: shipped the work and raised the bar for buyers and/or creatives
• You’ve reallocated or cut spend using full-funnel math — not vanity ROAS
• You’ve run a creative testing system with strategists, not just asked for “more ads”
• You can explain “why this dollar here” quickly and clearly

Nice-to-haves

• SMB SaaS, marketplace, or PropTech
• Built or upgraded a small growth pod
• Trials, subscriptions, churn-aware acquisition

How we hire

1. Short note + scale of largest monthly budget owned, stage of company, your seat, what changed
2. Paid take-home growth audit
3. Optional paid trial before full-time

For more information you can read about us at