Web Content Strategist and Writer

Web Content Strategist and Writer Protingent Staffing has an exciting contract Web Content Strategist and Writer position with our client located in Durham, NC. Job Description We’re looking for a Web Content Writer who can do more than write clean copy. This person should be able to think strategically about how a page works — how users move through it, what information they need at each step, and how content, layout, and calls to action should work together to drive engagement and conversion. This role is a strong fit for someone who is equal parts writer and web strategist: someone who can write sharp, effective B2B web copy, shape page structure, and partner closely with web, UX, AEO/SEO, and cross‑functional stakeholders to improve the quality and performance of key digital experiences. Job Responsibilities Write and refine web copy for key digital experiences, including landing pages, product pages, campaign pages, and other high‑visibility site content. Help shape page messaging and information flow based on audience needs, business goals, and the user journey. Recommend the best content structure for pages — including hierarchy, section flow, headlines, supporting copy, and calls to action — to improve clarity and conversion. Partner with UX, web, AEO/SEO, and internal stakeholders to turn briefs and messaging into effective web experiences. Balance strong brand writing with practical web best practices, including readability, scanability, and search visibility. Use performance insights to improve copy, page layout, and calls to action over time. Contribute to content reviews and revisions, incorporating stakeholder feedback while keeping copy clear, concise, and user‑focused. Job Qualifications Strong experience writing web copy that is clear, concise, and built for action. Solid understanding of user journey, page hierarchy, and how content supports navigation, comprehension, and conversion. Ability to think beyond the words on the page and make smart recommendations about layout, flow, and content structure. Experience working cross‑functionally with marketers, product teams, web teams, designers, or UX partners. Strong editorial judgment and attention to detail. Comfort working in a fast‑moving environment with multiple stakeholders and rounds of feedback. Bachelor’s in English, Communications, Journalism, and the like. 5+ years of relevant experience preferred. Experience writing for B2B technology companies. Experience with product, solutions, or campaign pages in a complex technical space. Familiarity with AEO/SEO fundamentals and writing for discoverability. Job Details Job Type: Contract Pay Range: $50-$54 an hour. Location: Durham, NC (Onsite). Benefits Package Protingent offers competitive salaries, insurance plan options (HDHP plan or POS plan), education/certification reimbursement, pre‑tax commuter benefits, Paid Time Off (PTO), and an administered 401k plan. #J-18808-Ljbffr