Marketing Coordinator

Position Overview

PMG Residential's Marketing Coordinator supports the Marketing Team in assisting with the execution of branding, marketing and events for assigned projects across our portfolio of luxury residential developments. This role assists with keeping marketing deliverables on schedule, owns email campaign execution, supports events and broker activations, manages gifting and promotional items, and keeps the team organized on travel, vendor payments and reporting.

Reports to: Marketing Director / Marketing Manager(s)

Location: Downtown Miami, in-office (Monday – Friday)

About Us

PMG Residential is a luxury real estate development firm creating hospitality-driven residences in some of the most sought-after markets. Our projects pair world-class design and branded partnerships with an elevated resident experience, and our marketing reflects that same standard. We are a fast-paced, collaborative team that works closely with development, sales, outside brokers, agencies and partners to bring each project to market.

Key Responsibilities

Marketing Production and Deliverables

• Support the Marketing Manager(s) with the daily tasks required to implement the approved marketing strategy

• Assist in tracking marketing deliverables

• Maintain weekly production schedules and prepare traffic status updates for weekly sales team meetings

• Assist in communicating with creative vendors and consultants, and gather vendor proposals and contracts for the Marketing Manager's review

• Help secure partnership pre-approvals on creative and quotes, per partnership agreements

• Coordinate logistics for project photoshoots and video shoots

• Organize and maintain the inventory of marketing materials in the corporate and sales offices

Email Marketing

• Build, test and send eblasts to dedicated buyer, broker and VIP databases through our email platform

• Create and distribute customized versions of campaigns to individual sales teams and agents

• Maintain clean, segmented contact lists and track open, click and engagement results

Content, Digital and Social

• Assist in drafting copy for project collateral such as eblasts, newsletters, press releases, web and video

• Assist with review and fact-checking of press releases and help secure necessary approvals

• Review project social media schedules and uploads on a daily and weekly basis

• Conduct monthly website reviews and upload content into the website CMS to keep online sales tools current

• Organize and maintain current project assets (renderings, photography, art) on the PMG server

Events and Activations

• Assist with the event strategy, planning and coordination of sales events, broker activations, launches and VIP experiences

• Provide on-site event oversight, including vendor check-ins, setup, guest experience and breakdown

• Manage event logistics such as timelines, invitation production, guest lists, RSVPs, collateral and vendor communication

• Support post-event reviews and follow-up media with the event, sales and account teams

Media and Advertising

• Assist with managing the media schedule for each project, tracking ad creative deadlines and confirming ads are delivered to publications on time

• Collect traffic reports from media agencies (social, print, digital, PR, SEO) and help identify recommendations to improve performance

Broker and Vendor Payments

• Follow up on payments related to outside broker travel, events and other activations

• Track invoices, reimbursements and approvals, and partner with accounting to ensure timely, accurate processing

Gifting and Promotional Items

• Support the gifting program for brokers, buyers, residents and partners

• Source and present gift and branded promo options that reflect a luxury standard

• Handle purchasing, packaging, inventory and delivery logistics

Team Travel

• Coordinate travel for the in-house team as needed, working with our travel agency on flights, hotels and itineraries

• Keep travel details organized and communicate changes promptly

Research and Reporting

• Assist in researching projects, including comparative market analyses of competing luxury developments, pricing, amenities and positioning

• Gather and organize reporting on advertising efforts and campaign wins and losses across print, digital, social and email

• Compile results into clear summaries for the marketing and sales leadership teams

General Marketing Support

• Support the marketing team with day-to-day administrative and project needs

• Help manage marketing calendars, deadlines and agency or vendor deliverables

• Assist daily with the development, sales and design teams to support marketing needs

Qualifications

Required

• Bachelor's degree

• 2 to 3 years of experience in marketing, events or coordination, ideally in real estate, agency, hospitality or luxury brands

• Working knowledge of marketing deliverables across print, web, digital and social platforms

• Hands-on experience with an email marketing platform (such as Mailchimp, Constant Contact, HubSpot or Salesforce Marketing Cloud)

• Proficiency in Microsoft Office or Google Workspace, especially Excel or Sheets

• Availability for occasional weekday evening events

Preferred

• Experience in luxury residential real estate, new development sales and marketing, or the development division of a brokerage

• Familiarity with CRM systems and basic ad reporting tools (Meta, Google Ads, digital ad dashboards)

• Familiarity with website CMS platforms and social media scheduling tools

• Basic design skills in Canva or Adobe Creative Suite

• Bilingual in English and Spanish

Skills and Attributes

• Exceptional organization and attention to detail, with the ability to juggle many moving pieces at once

• Polished written and verbal communication suited to high-net-worth clients, brokers and partners

• A refined eye for presentation, from gift packaging to event details

• Proactive follow-through, especially on payments, deadlines and vendor commitments

• Discretion with confidential client, sales and financial information

• A positive, team-first attitude and comfort in a fast-paced environment

What We Offer

• Competitive salary commensurate with experience

• Benefits: Health, dental, and vision insurance, 401(k), PTO

• Exposure to every stage of marketing a luxury development, from launch to sellout

• A close-knit team and room to grow within the marketing department

To apply , send your resume and a short note on why you are interested in the role to View email address on click.appcast.io