Social Media & Content Specialist

Prestige Car Wash & Gas is seeking a creative, organized, and execution-focused Social Media & Content Specialist to produce engaging social media and brand content for a growing multi-location company.

This hands-on role is centered on planning, creating, publishing, and improving photos, short-form videos, graphics, captions, and social campaigns. The specialist will also repurpose content for email, SMS, blogs, and website updates as needed.

This person will report to the Marketing Manager and manage content projects from concept through execution. The role may require occasional evening and weekend support for content capture, grand openings, community events, and time-sensitive campaigns.

Responsibilities

• Plan and maintain the social media content calendar around promotions, seasonal campaigns, company announcements, grand openings, and community initiatives.
• Create, film, edit, and publish photos, graphics, captions, Reels, Stories, and other short-form video content.
• Appear in photo and video content as needed and help represent Prestige as an on-camera face of the brand.
• Capture content at car wash locations, events, sponsorships, and community activities.
• Monitor trends, brand mentions, comments, and customer engagement to identify timely content opportunities and support responsive communication.
• Develop social-first campaign concepts that make promotions clear, engaging, and easy to understand.
• Adapt content for different platforms and audiences while maintaining consistent brand voice, visual quality, and messaging.
• Review content performance and use engagement insights to strengthen future creative decisions.
• Repurpose content for email, SMS, blogs, landing pages, and website updates when needed.
• Manage multiple content projects, approvals, and deadlines with strong attention to detail and follow-through.

Required Skills & Experience

• Prior experience creating social media and digital content for a business, brand, organization, or agency.
• Portfolio or work samples demonstrating social media, graphic design, photography, or short-form video content.
• Experience filming and editing vertical video for platforms such as Instagram, Facebook, and TikTok.
• Strong writing skills for captions, promotional copy, emails, SMS messages, blogs, and landing pages.
• Comfort appearing on camera and directing others during photo or video content creation.
• Strong design instincts and experience with Canva or similar creative tools.
• Familiarity with Meta Business Suite, major social platforms, and common video editing tools.
• Working knowledge of email marketing, WordPress, basic HTML, and AI-supported content workflows is preferred.
• Strong organization, communication, initiative, and ability to adapt to changing priorities while following projects through completion.