Digital Demand Generation Manager

Digital Demand Generation Manager Role Summary We’re hiring a hands-on, AI-forward demand gen leader to own and scale the inbound engine for a fast-growing healthcare technology company. This person will combine paid acquisition, conversion optimization, SEO/AEO, and rapid experimentation to build repeatable pipeline and improve marketing efficiency. The role is based in San Francisco with a hybrid schedule, and compensation is in the $185K–$210K range with competitive equity. What You’ll Do · Own paid channel strategy across search, social, display, and emerging performance channels. · Improve website conversion through landing pages, demo flows, and CRO experiments. · Build SEO and AEO programs, including visibility in AI-assisted discovery channels. · Run a high-velocity testing program across audiences, creatives, offers, landing pages, and messaging. · Use AI tools to accelerate research, creative iteration, page building, and reporting, with strong QA. · Manage end-to-end measurement from first touch through SQO and revenue to optimize channel economics. What We’re Looking For · 5+ years of experience in B2B digital marketing or demand generation.Experience in Series C to D startups or similarly fast-moving environments. · A track record of owning paid acquisition tied to pipeline, ideally with monthly budgets of $100K+. · Strong working knowledge of GA4, HubSpot, CRO, and landing page optimization. · Familiarity with SEO fundamentals and AI-driven discoverability. · Clear communicator with executive presence and a builder mindset. Nice To Have · Experience in healthcare or health-tech marketing. · Background in lifecycle marketing or growth marketing. · Comfort working in a high-velocity environment with evolving priorities. Logistics · Location: San Francisco, CA. · Schedule: Hybrid, 3 days in office. · Visa sponsorship: not available. · Relocation support may be available for exceptional candidates.