Technical Account Manager, Programmatic

Technical Account Manager, Programmatic Destination Media Inc, dba GSTV – New York, New York, United States – Sales. GSTV is America’s most engaging on-the-go video network, reaching millions of consumers at a powerful moment—while they’re out in the world and ready to act. Across tens of thousands of fuel and convenience locations, we deliver premium content and data‑driven advertising that drives real results for the world’s leading brands. At GSTV, we’re building at the intersection of media, data, and retail—where attention turns into action. Our team is collaborative, fast‑moving, and driven by curiosity, ownership, and a shared ambition to do meaningful work that scales. Responsibilities Own end‑to‑end programmatic execution, including campaign setup, deal configuration, inventory packaging, and auction mechanics for complex campaigns, ensuring technical feasibility during pre‑sale and alignment with client objectives. Manage and grow DSP, SSP, and agency partner relationships, leading technical onboarding, integration setup, and ongoing collaboration to ensure seamless activation and performance. Monitor and optimize programmatic performance and yield by analyzing auction dynamics, bid loss data, and delivery metrics, proactively identifying revenue leakage and implementing strategies to maximize CPMs, fill rates, and overall inventory value. Diagnose and resolve campaign and supply path issues, identifying systemic patterns and driving operational or platform improvements to prevent recurrence. Translate audience insights into scalable first‑party data solutions by building, activating, and refining addressable programmatic segments to improve targeting, match rates, and monetization. Partner with Sales, Marketing, and Product to develop and package programmatic offerings, support go‑to‑market strategies, and contribute technical input to roadmap development based on market needs and platform capabilities. Ensure data and reporting integrity in collaboration with Data Engineering, delivering accurate, actionable insights for internal teams and external partners. Serve as a programmatic subject‑matter expert by documenting processes, educating cross‑functional teams, and staying ahead of industry trends to strengthen internal capabilities and inform strategy. Perform other duties as assigned. Measure success by efficient partner onboarding, rapid resolution of delivery issues, accurate pre‑sale scoping, trusted technical judgment by internal teams, well‑documented integrations, and external recognition by DSP and SSP partners. Requirements Deep fluency in programmatic advertising, understanding auction mechanics, deal structures, and DSP/SSP dynamics at a technical level. Ability to translate business objectives into platform configurations and technical constraints into commercial language. Systematic problem‑solving skills, diagnosing issues from first principles rather than relying on workarounds. Resourcefulness and the capacity to find solutions independently, while knowing when to seek assistance. Coordination of multiple tasks simultaneously with strong organization. Comfortable with ambiguity and change, adapting priorities to market shifts. Detail orientation with the ability to drill down into tactical considerations. A team player with proven ability to foster positive working relationships in a matrixed environment. Business and outcome focus. Ideal Qualifications 5+ years of experience in programmatic advertising, ad‑tech, or digital media operations in a technically oriented role. Direct hands‑on experience in DSP or SSP campaign management, technical onboarding, or platform operations. Deep familiarity with OpenRTB specifications, deal ID mechanics, private marketplace structures, and programmatic guaranteed deal execution. Experience working at or closely with a publisher, SSP, or ad‑tech platform; DOOH experience is a strong differentiator. Demonstrated ability to troubleshoot bid‑level delivery issues using log‑level data, bid response analysis, or platform reporting. Experience supporting pre‑sale technical scoping in a revenue‑facing environment, translating campaign objectives into platform configurations. Familiarity with data‑warehouse tools (Snowflake or similar) and analytics platforms for campaign performance analysis. Strong influencing skills, achieving goals without direct control over resources. Outstanding listening skills. Effective oral, written, and presentation communication skills. Experience working in a fast‑paced environment preferred. Excellent organization and time‑management skills. Education Bachelor’s degree in a relevant field or equivalent professional experience. Certifications, such as DSP or programmatic platform certifications (e.g., The Trade Desk Edge, Google Ads certification), are a plus but not required. Benefits Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans. Paid Holidays, 20 PTO days + Sick time, Perks. HSA and FSA and Lifestyle Spending Account (1st month after 30 days). 401K Match (90 days). Salary Range 85,000 - 95,000 USD per year (New York, NY) #J-18808-Ljbffr Destination Media Inc, dba GSTV