Technical Account Manager, Programmatic

GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.

GSTV Values:
• Growth Focused
• Social Accountability
• Tenacious Behavior
• Valued Actions

Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).

GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.

TECHNICAL ACCOUNT MANAGER, PROGRAMMATIC

Summary:

GSTV operates the largest digital video network at the point of purchase - reaching over 115 million monthly viewers across more than 26,000 fuel and convenience locations nationwide. The programmatic channel is a significant and growing revenue driver, enabling advertisers to access GSTV's premium out-of-home inventory
through demand-side platforms and supply-side integrations. GSTV partners with leading programmatic platforms including Vistar Media and operates within an increasingly complex ecosystem of DSPs, agency trading desks, and data-driven audience targeting capabilities.

The Technical Account Manager, Programmatic is a senior individual contributor role responsible for owning the full technical layer between GSTV's programmatic inventory and its demand-side partners. This role sits above media operations - handling everything that requires deep platform knowledge, cross-system troubleshooting,
and demand partner enablement. You will lead the technical onboarding of new DSP and SSP integrations, support pre-sale scoping for complex programmatic campaigns, troubleshoot delivery and pacing issues that media operations cannot resolve, and serve as the internal expert on deal configuration, auction mechanics, and programmatic supply path optimization. You will own the technical relationship with GSTV's demand and supply
partners, operating with minimal oversight in a fast-moving environment.

This role works across the Revenue organization and serves as the primary programmatic technical interface with Team TPM - specifically Engineering, Data Engineering, and the Programmatic team. You will regularly partner with Sales on technical scoping, with Product on platform capability roadmap input, and with Data Engineering on the signals and reporting that inform yield and delivery outcomes. You are the bridge between what the business is selling and what technology can deliver.

Responsibilities:

Responsibilities include, but are not limited to:
• Own end-to-end programmatic execution, including campaign setup, deal configuration, inventory packaging, and auction mechanics for complex campaigns, while ensuring technical feasibility during pre-sale and alignment with client objectives
• Manage and grow DSP, SSP, and agency partner relationships, leading technical onboarding, integration setup, and ongoing collaboration to ensure seamless activation and performance
• Monitor and optimize programmatic performance and yield by analyzing auction dynamics, bid loss data, and delivery metrics, proactively identifying revenue leakage and implementing strategies to maximize CPMs, fill rates, and overall inventory value
• Diagnose and resolve campaign and supply path issues, while identifying systemic patterns and driving operational or platform improvements to prevent recurrence
• Translate audience insights into scalable first-party data solutions by building, activating, and refining addressable programmatic segments to improve targeting, match rates, and monetization
• Partner with Sales, Marketing, and Product to develop and package programmatic offerings, support go-to-market strategies, and contribute technical input to roadmap development based on market needs and platform capabilities
• Ensure data and reporting integrity in collaboration with Data Engineering, delivering accurate, actionable insights for internal teams and external partners
• Serve as a programmatic subject matter expert by documenting processes, educating cross-functional teams, and staying ahead of industry trends to strengthen internal capabilities and inform strategy
• Other duties as assigned.

Your success will be measured by:
• Demand partners are onboarded efficiently, and campaigns launch without technical friction
• Programmatic delivery issues are diagnosed and resolved faster than media operations can escalate
them.
• Pre-sale technical scoping is accurate, reliable, and enables Sales to close complex programmatic deals with confidence.
• Internal teams - Engineering, Data Engineering, and Programmatic - trust your technical judgment and rely on you as a partner.
• GSTV's programmatic platform integrations are well-documented, stable, and optimized for yield and fill rate outcomes.
• You are recognized externally by DSP and SSP partners as a knowledgeable and responsive technical
counterpart.

Requirements:


The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


You are:
• Deeply fluent in programmatic advertising - you understand auction mechanics, deal structures, and DSP/SSP dynamics at a technical level, not just conceptually
• Comfortable operating in the space between Sales and Technology - translating business objectives
into platform configurations and technical constraints into commercial language
• A systematic problem solver who diagnoses issues from first principles rather than relying on
workarounds
• Resourceful and able to find solutions even when they are not obvious - you strive to find answers
independently, but know when it is time to ask for help
• Able to coordinate multiple tasks simultaneously while remaining organized
• Comfortable with ambiguity and change because priorities will adjust in response to the market
• Detail oriented with the ability to drill down into tactical considerations
• A team player with a proven ability to foster and manage positive working relationships in a matrixed environment
• Business and outcome focused

You have, ideally:
• 5 or more years of experience in programmatic advertising, with direct hands-on experience in DSP or SSP campaign management, technical onboarding, or platform operations
• Deep familiarity with OpenRTB specifications, deal ID mechanics, private marketplace structures, and programmatic guaranteed deal execution
• Experience working at or closely with a publisher, SSP, or ad tech platform - DOOH experience is a
strong differentiator
• Demonstrated ability to troubleshoot bid-level delivery issues using log-level data, bid response analysis, or reporting from programmatic platforms
• Experience supporting pre-sale technical scoping in a revenue-facing environment, including translating campaign objectives into platform configurations
• Familiarity with data warehouse tools (Snowflake or similar) and analytics platforms for campaign
performance analysis
• Strong influencing skills - able to achieve goals without direct control over resources
• Outstanding listening skills
• Effective and impactful oral, written, and presentation communication skills
• Experience working in a fast-paced environment preferred
• Excellent organization and time management skills

Education and/or Experience:

Experience:
• 5+ years in programmatic advertising, ad tech, or digital media operations in a technically oriented
role

Education:
• Bachelor's degree in a relevant field or equivalent professional experience
• Certifications: DSP or programmatic platform certifications (e.g., The Trade Desk Edge, Google Ads certification) are a plus but not required

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.

The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.

Pay Range: $85,000 - $95,000 per year