Affiliate + Creator Partnerships Manager

This is a highly hands-on position. You will lead the strategy while also managing the day-to-day execution. This includes recruiting affiliates, connecting with creators, developing UGC briefs, building ambassador partnerships, supporting retail launches, and measuring which initiatives deliver meaningful results. We are seeking someone who has successfully built or expanded these programs within a high-growth consumer brand and is ready to take complete ownership of the channel. What You’ll Own Affiliate & Creator Growth Recruit, onboard, and manage the affiliate and creator network across the United States and United Kingdom, with a primary emphasis on the U.S. market. Increase affiliate revenue through targeted recruitment, incentive programs, product seeding, and ongoing engagement. Develop lasting relationships with creators, athletes, customers, and communities that can become long-term brand advocates. Identify top-performing affiliates and build stronger, more strategic partnerships with them. Partner closely with the TikTok Shop team and external agencies to recruit, engage, and grow TikTok affiliates. Continuously test new approaches to increase affiliate participation, content creation, and revenue. User-Generated Content Create a reliable pipeline of high-quality user-generated content from affiliates and paid creators. Directly recruit and brief creators, oversee deliverables, and ensure content projects remain on schedule. Develop successful affiliates into recurring content partners. Collaborate with the Performance Marketing team to understand which creative concepts perform best and produce more content based on those insights. Build and maintain a robust creator-content library for paid social, organic social, direct-to-consumer channels, TikTok Shop, and retail marketing. Community & Retail Activation Build and expand the U.S. ambassador and college marketing network. Recruit ambassadors across priority universities, geographic markets, and relevant communities. Engage creators and ambassadors to support major retail launches, priority markets, and key brand moments. Develop straightforward, repeatable campaigns that increase brand awareness, generate content, and drive retail traffic. Partner with the Retail and Marketing teams to support key retailers and product launches. What We’re Looking For We are looking for someone with direct experience building and scaling affiliate, creator, ambassador, or community marketing programs. The ideal candidate will have: 3–5+ years of experience in affiliate, creator, influencer, ambassador, or community marketing. Experience working directly for a high-growth consumer brand, preferably within CPG, wellness, supplements, food and beverage, fitness, or lifestyle. A demonstrated track record of building or significantly expanding an affiliate or ambassador program. Experience managing a college ambassador or campus marketing program is strongly preferred. Experience recruiting and managing both performance-based affiliates and paid UGC creators. Strong knowledge of TikTok, Instagram, and the broader creator landscape. Experience using affiliate or creator-management platforms such as Social Snowball, Impact, GRIN, Aspire, Superfiliate, or similar tools. A strong understanding of performance metrics, including revenue, conversion rates, customer acquisition cost, and content performance. Excellent relationship-building skills with creators, affiliates, and external partners. The ability to work independently, move quickly, and take full ownership of responsibilities. #J-18808-Ljbffr ForceBrands