Lead Generation Specialist

Alliance GTM Lead, Adobe - Content Supply Chain $XM target)Sales enablement delivered (teams trained, materials created)Adobe co-sell engagement on CSC opportunitiesQualificationsRequired12-15+ years of experience in enterprise technology, with deepexpertisein content management, DAM, or marketi WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al isreshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients' businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Title: Alliance Solution Lead, Adobe - Content Supply Chain Solution Focus: WPP Open / Content Supply Chain (CSC) Region/Scope: Global The Opportunity VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset.We'relooking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions-starting with US market focus and expanding globally over time. This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation. You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities. Role Summary Core Identity: Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions.Guideintegration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams. Role Framework: This roleoperatesacross four primary motions: Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases Market Development (15%): Develop thought leadership and market presence for CSC solutions Accountability: You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation. Core Responsibilities Solution Development (35%) Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront,GenStudio, Firefly) Develop solution architecture patterns for Content Supply Chain implementations Create packaged offerings with clear scope, pricing frameworks, and delivery approaches Collaborate with WPP Open product teams on integration requirements and roadmap Document solution specifications and technical requirements Guide VML's Customer Zero implementation as reference for CSC solutions Advise client teams on solution design and implementation approach Participate in executive briefings and solution workshops with key prospects Develop referenceable case studies and proof points from implementations Providetechnical guidance on complex integration scenarios Co-Sell & Market Enablement (40%) Enable VML sales teams on CSC solution positioning and qualification Advise on co-sell motions with Adobe field teams Coordinate with Adobe alliance team on joint GTM planning Develop sales tools, battle cards, and discovery guides Contribute to marketing content, thought leadership, and event presentations Represent VML at Adobe events and industry conferences Technology & AI Expectations Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing). Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation. Accountability: Accountable for cross-functional outcomes on GTM and solution development. Success depends onabilityto influence and align multiple stakeholders. Leadership Expectations:Guidesolution engineers and cross-functional teams on solution positioning and GTM execution. Influence internal investment decisions through business cases and market analysis. Build cross-functional alignment on alliance solution strategy. Management Scope: Matrixed leadership; provides direction to solution engineers and guides cross-functional teams on GTM execution.Influences without direct authority across sales, marketing, delivery, and partner organizations. Success Metrics Solution offerings defined and market-ready Customer Zero implementation completed and referenceable Pipeline influenced through CSC positioning ($XM target) Adobe co-sell engagement on CSC opportunities Qualifications Required 12-15+ years of experience in enterprise technology, with deepexpertisein content management, DAM, or marketing operations Strong understanding of content supply chain challenges and enterprise content workflows Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions) Track recordof building and taking solutions to market Ability to translate technical capabilities into business value propositions Strong executive presence and ability to lead client workshops Background in professional services, consulting, or enterprise software Preferred Experience with WPP Open or similar enterprise content platforms Prior Adobe partner ecosystem experience Familiarity with AdobeGenStudio, Firefly, or AI-powered content tools Experience building joint GTM offerings with technology partners Background in agency or holding company environments Bachelor's degree; MBA or technical degree a plus This is a solution leadership role-not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open + Adobe capabilities. Success requires deep solutionexpertise, GTM acumen, and the ability to influence both internal teams and external partners. About VML Enterprise Solutions VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industryexpertisewith strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data-helping the world's leading brandsreimaginehow they connect with consumers through the intelligent application of technology. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. $100,000 — $230,000 USD About WPP WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships - all united by our agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Helping all candidates find great careers is our goal. The information you provide here is secure and confidential. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read ourCalifornia Recruitment Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. #J-18808-Ljbffr