B2C and B2B Product Marketing Manager, Payments

Develop and execute end-to-end B2C feature-launch and adoption campaigns, as well as B2B business development-enablement activations for Google Wallet and Google Pay.Craft compelling, differentiated value propositions and narrative frameworks tailored to consumers, merchants, issuers, and other partners.Partner with Product, UX, and Engineering to represent the user/partner, influence product roadmaps, and support alpha/beta launches.Define key marketing performance metrics (KPIs), track campaign performance, and iterate on strategy using data-driven insights.Minimum qualifications:Bachelor's degree or equivalent practical experience.4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).Experience managing cross-functional or cross-team projects.Preferred qualifications:Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.Experience in consulting and working with behavioural marketing data.Experience with marketing and sales operations, financial analytics, or other related analytical experience.Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.This role is within the Commerce, Analytics, and Payments team, at the heart of Google's Payments business. As a Payments Product Marketing Manager, you will directly impact the global success of Google Wallet and Google Pay. You will lead end-to-end go-to-market strategies for business-to-consumer (B2C) adoption and enable business-to-business (B2B) partner growth. You will craft compelling positioning, messaging frameworks, and toolkits tailored to end-users, merchants, financial institutions, and more. You will partner closely with cross-functional teams—including Product Management, Engineering, UX, and Business Development—to represent user insights and influence product roadmaps. Your role requires orchestrating integrated feature launch campaigns, coordinating multi-channel rollouts, and driving scalable adoption across the digital payments landscape.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $166000 (USD) + 15% bonus target + equity + benefitsLearn more about benefits at Google.Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.Bachelor's degree or equivalent practical experience.4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).Experience managing cross-functional or cross-team projects.