Sr. Product Marketing Manager, Ads Marketing

Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption. You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals. Key Responsibilities Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing Develop thought leadership content and customer advocacy programs Define brand architecture, voice, and governance within a broader brand ecosystem Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms Basic Qualifications 6+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience communicating results to senior leadership Experience building, executing and scaling cross-functional marketing programs Experience in marketing or marketing research Preferred Qualifications Experience using any of SQL or other analytical tools for conducting data analysis Experience with customer segmentation, profiling, and targeting Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually USA, NY, New York - 157,100.00 - 212,600.00 USD annually USA, WA, SEATTLE - 142,800.00 - 193,200.00 USD annually #J-18808-Ljbffr Socket