Regional Sales Manager

Regional Sales Manager (Performance and Load Assist)

Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customers' requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.

Job Summary

The Regional Sales Manager will lead sales efforts for Air Lift's performance and load assist product lines within the designated territory. This role focuses on building strong relationships with distributors, retailers, and installers, while executing strategic sales initiatives to grow market share and revenue.

Essential Duties

• Develop and execute regional sales strategies aligned with national goals for performance and load assist products
• Lead mentor and motivate the district sales manager team while calibrating with the national account manager and director of sales.
• Manage and grow relationships with key accounts, including automotive aftermarket dealers, online retail, and service centers
• Conduct product training and demonstrations for dealers and installers to drive adoption and customer satisfaction
• Monitor territory performance, analyze sales data, and adjust strategies to meet revenue targets
• Collaborate with marketing and product teams to support promotions, launches, and regional campaigns
• Attend trade shows and regional events to represent Air Lift and generate leads
• Provide regular reporting on sales activity, forecasts, and competitive insights

Position Requirements:

• Bachelor's degree in Business, Marketing, Automotive Technology, or related field
• Proven track record of meeting or exceeding sales targets
• Minimum 3-5 years of sales experience in the automotive aftermarket or suspension systems
• Strong understanding of air suspension, load assist systems, and vehicle performance products
• Excellent communication, negotiation, and relationship-building skills
• Proficiency with CRM platforms and territory management tools
• Willingness to travel regionally up to 50% to 70%

Preferred Qualifications:

• Experience working with fleet customers, commercial vehicle operators, or specialty performance shops
• Technical knowledge of vehicle suspension systems and installation processes
• Familiarity with Air Lift's product portfolio and customer base
• Proficiency in using CRM systems and data analysis tools

Benefits

• Health and Wellness
  • Comprehensive Health Insurance: Medical, dental, and vision coverage
  • Mental Health Support: Access to counseling services or mental health apps
  • Health Savings Accounts (HSA/FSA): Pre-tax savings for healthcare expenses
  • Paid Time Off: Generous paid time off
  • Gym Reimbursement
• Financial Security
  • Retirement Plans: 401(k) with up to 8% company matching
  • Life and Disability Insurance: Coverage for life and short-term and long-term disability
  • Financial Planning Resources: Access to financial planning workshops or financial advisors
• Career Development
  • Professional Development: Funding for courses, certifications, or conferences
  • Tuition Reimbursement: Support for continuing education