Digital Marketing Manager at MRA - The Management Association Waukesha, WI

Digital Marketing Manager – MRA – The Management Association Waukesha, WI (Hybrid – Golden Valley, MN; Waukesha, WI; Cincinnati, OH; Columbus, OH). We are seeking an enthusiastic Digital Marketing Manager to join our dynamic and highly collaborative marketing team. This hybrid opportunity is located in our Golden Valley, MN, Waukesha, WI, Cincinnati, OH, or Columbus, OH office. The new digital marketing manager will thrive in a hands-on environment, leading strategy and execution for our digital marketing efforts with a heavy emphasis on lead generation. They will have a broad digital understanding, knowledge of Salesforce – Marketing Cloud, Sales Cloud, Personalization, and Data Cloud, and a passion for optimizing new integrations to fully leverage the toolset. Key responsibilities include: Work directly with the Marketing Director; determine target audiences and develop automated campaigns using Marketing Cloud to build eye-catching, dynamic emails. Support the strategy and execution of campaigns across digital channels, including the website, social media channels, and digital advertising programs. Track engagement metrics and generate leads for the sales team. Manage and collaborate with digital marketing coordinators, supporting their execution of campaigns across email, social media, and other channels. Act as the expert in Salesforce systems and integrations for the Marketing team; assist sales and business partners in understanding and using these tools. Maintain data integrity and security of Salesforce databases. Ideal Candidate Traits Strategic: Assist with the email marketing strategy and develop a lead generation strategy to significantly increase prospect leads and net new members (customers). Business Acumen: See the "big picture" of the organization, how the key business drivers relate to each other, how they work together to produce profitable growth, and how they contribute to the organization's success. Execute: Ability to work collaboratively with the marketing team to create compelling, accurate, and prompt marketing communications and campaigns that directly contribute to lead conversions, revenue growth, increased retention, and increased use of MRA services. Math and Analytical Skills: You need to have a solid understanding of marketing analytics and how to apply data to our real-world efforts. Job Requirements A four-year degree in communications, marketing, advertising, or a related field, with proven work experience in marketing strategies and email marketing, is required. At least four years of experience working with marketing and email marketing communications in a corporate environment or agency setting. Expertise in Salesforce Marketing Cloud, with knowledge of other Salesforce platforms. Proven experience creating high-impact, unique marketing campaigns. Five years of experience in B2C and B2B marketing. Database management and list creation experience is required, and experience with tools like ZoomInfo is a plus. Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, and CAN-SPAM/GDPR regulations. Basic knowledge of image authoring tools, to be able to crop, resize, or perform minor adjustments on an image. Excellent project management skills, including breaking projects into tasks and timelines. Team player who can work with business partners, sales leaders, front-end developers, content developers, creative team, and design partners. Ability to prioritize and balance multiple projects and meet deadlines while keeping quality and results in mind. #J-18808-Ljbffr kozmetickesluzby.vecnakraska.sk - Jobboard