Manager, Marketing Analytics

Are you a curious analytics professional interested in driving performance of our Specialty Business Unit (SBU)? The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU, including customer targeting, segmentation, and behavioral analysis; marketing mix modelling/investment guidance; business performance drivers analysis; and measurement of pilots and experiments. This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence. Key responsibilities Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams; Create succinct story boards to communicate data learnings influencing business decisions Continuously identify opportunities to: Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics Use analytical tools (SAS, R, Python, or similar) to complete analyses including: Targeting for marketing Customer Segmentation Segment profiling analytics Basic Qualifications Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics Experience with analytical (Python, Python, SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.) Experience leading analytical workstreams or projects with cross‑functional stakeholders. Preferred Qualifications M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.) Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics Experience in commercial analytics focused on biologics and or oncology Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization Skills Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site. #J-18808-Ljbffr