Performance Marketing Manager

Performance Marketing Manager - Brooklyn, On-Site Key Points Build the paid acquisition function from scratch with full ownership Work with a category-defining company experiencing substantial growth Manage a significant budget with freedom to experiment across major platforms Opportunity for early-stage equity with potential upside About the Client This innovative company is leading the charge in its sector, having achieved remarkable growth through organic channels. With a strong presence in major publications like the New York Times and the Wall Street Journal, the company is now looking to scale its success through paid acquisition. With a focus on AI detection, they provide solutions used by colleges, hedge funds, and data firms. Competitive salary with early-stage equity opportunities On-site work in Brooklyn with a dynamic and supportive team Freedom to define and execute paid acquisition strategy Access to cutting-edge AI tools and workflows The Role As the Performance Marketing Manager, you will have the unique opportunity to craft and implement a comprehensive paid acquisition strategy from the ground up. With a budget exceeding $1M annually, you will have the autonomy to experiment across platforms such as Google, Meta, LinkedIn, TikTok, and Reddit. Reporting directly to the Head of Growth, you will play a crucial role in scaling both consumer and B2B acquisition efforts, leveraging existing media strengths and preparing for an upcoming app launch. 3-5+ years of experience in paid acquisition with a focus on Meta and Google Ads Proven success in building and managing large-scale acquisition strategies Strong analytical skills to manage budgets and optimise campaigns Ability to work collaboratively and communicate effectively Experience in a consumer subscription company or agency is a plus Key Skills Google Ads, Meta Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Google Analytics, Conversion Tracking #J-18808-Ljbffr Searchability®