Communications Specialist

Job Profile Outreach and Marketing Specialist 2 Job Family: Outreach and Marketing Time Type: Full time Maximum Pay - Depends on experience: $72,000.00 USD Annual Minimum Qualifications Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Job Description Responsible for creating intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand. The Ira A. Fulton Schools of Engineering Dean's Office at ASU is seeking a highly motivated communications specialist to join its Marketing and Communications team. This team member will help lead the development and implementation of strategic communications initiatives, campaigns and high-impact content for the School for Engineering of Matter, Transport and Energy, one of the Fulton Schools of Engineering located on the Tempe campus. The candidate will market and disseminate information that promotes the school to internal and external audiences, including faculty, staff, current and potential students, alumni, donors and the broader community. Reporting to the assistant director of marketing and communications for the Fulton Schools of Engineering, the position is based on ASU's Tempe campus, with occasional in‑person attendance required at ASU's Polytechnic and West Valley campuses for meetings and events. Essential Duties Creates, coordinates and executes communications to support the School for Engineering of Matter, Transport and Energy (the school). Plans, develops and produces high-quality, creative content for print and digital mediums using writing and graphic design skills, including feature stories/articles, electronic newsletters, brochures, mailers, social media, presentations, web content, events, press releases and annual reports for school audiences (faculty, staff, current and prospective students, donors, alumni and the general public). Writes and edits feature-length articles to promote the school's research and development activities, academic programs, key partnerships and student achievements. Cultivates relationships with key school stakeholders, including faculty, staff, students, alumni and external collaborators, to identify emerging stories, communications opportunities and strategic priorities. Develops and implements integrated social media strategies to strengthen the school's visibility, engagement and reputation across digital platforms. Oversees planning, content strategy and maintenance of the school's websites through collaboration with stakeholders and the Fulton Schools marketing and communications team, performing routine updates on program promotion, faculty and staff directory, recruitment and student services. Leads or contributes to strategic communications planning for key school priorities, initiatives and high-visibility projects. Interfaces with Fulton Schools managers and team members and university collaborators across campuses to execute marketing projects, including photography, design and layout of publications, development of feature stories, ordering of promotional items and maintenance of the school's website. Nurtures relationships with external industry collaborators and alumni to generate awareness of collaboration opportunities. Schedules, edits and supports photography and video projects in alignment with the school's strategic goals and the Fulton Schools of Engineering's values. Provides strategic communications support and guidance to school leadership and other decision-makers by providing marketing and communications counsel, identifying opportunities and recommending approaches aligned with school priorities. Assists in coordinating and promoting events happening in the school. Ensures all marketing and communications materials developed for the school meet university brand standards and follow the Associated Press style guide. Benefits Standard benefits offered to ASU employees. EEOC: ASU is an equal opportunity and affirmative action employer. #J-18808-Ljbffr