Measurement Science Lead, Creator Monetization

Marketing Scientist, Creator Monetization

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Beast Industries is building the operating system for creator monetization — the connective tissue between the world's biggest creators and the brands that want to reach their audiences. Vyro is our brand-creator marketplace, and we believe there's a real opportunity to do something here that no one else in the space is set up to do.

Where's the real incrementality — and how much is it worth?

That question is the entire job.

We're hiring a Marketing Scientist to design and run the experiments that will help us answer it. You'll build a portfolio of incrementality tests, lift studies, and measurement frameworks — starting scrappy, getting sharper with every campaign, and using what we learn to inform what we build, what we sell, and where we double down next.

This is an early role on a team still finding its shape. You'll work directly with leadership, sit close to the engineers and product people building Vyro, and have a direct line to the creative talent that powers Beast. The strategy isn't fully baked. The org isn't fully built. Some of the answers don't exist yet — that's part of the appeal. You'll be one of the people figuring them out.

What You'll Do

• Help us run our first real campaigns and learn from them — fast. Design tests that get useful answers in weeks, not quarters, and tighten the methodology with each iteration.
• Build the measurement playbook as we go: holdouts, geo-experiments, matched markets, retargeting studies, creative variant testing — picking the right tool for the question in front of us, not the most elegant one in the textbook.
• Partner with our buy-side operators on retargeting strategy, turning campaign exposure data into audiences and quantifying what those audiences are actually worth.
• Translate findings into clear, brand-facing case studies and internal product decisions. Every campaign should teach us something, and that something should sharpen the next sales conversation or product bet.
• Work directly with creators, creative leads, sales, and engineering — sometimes all in the same week, often without clean handoffs. Push hypotheses about what makes sponsored content actually convert: pacing, placement, call-to-action, narrative integration, and the subtler factors no one has quantified yet.
• Help us figure out where creator data should and shouldn't flow. You'll be a key voice on what's measurable, what's defensible, and where our long-term advantage lives.

Who You Are

You have 2–4 years of experience and have already shipped measurement work that influenced real decisions. You're past needing your hand held on study design, but early enough in your career that you're still hungry — fired up by a clean experimental result, irritated when someone hand-waves a number.

You can hold a tangle of moving parts in your head and explain it back simply. You see the levers and the knock-on effects where others see noise, and you can walk a brand, a creator, or a CFO through that picture without losing them. You're relentless about the unglamorous work — chasing the loose thread, building the tracker no one else wanted to build, keeping the study honest when it would be easier not to. And underneath it all, you genuinely like the craft: spreadsheets, queries, models. That's the part of the day you'd rather not stop doing.

You're allergic to false precision and process for its own sake. You'd rather ship a rough answer this week than a perfect one next quarter, and you know which questions are worth which level of rigor.

Required Experience

• 2–4 years in a marketing science, ad measurement, experimentation, or analytics role — with hands-on responsibility for experiments that shipped and influenced decisions.

• Currently or recently at one of two kinds of places:

• A platform creator-monetization team: YouTube Creator Partnerships (formerly BrandConnect), the YouTube Partner Program, or YouTube Shopping; TikTok One (which now houses Creator Marketplace and Spark Ads) or TikTok Shop; Meta's Instagram Creator Marketplace or the Partnership Ads team (formerly Branded Content Ads).
• A measurement-focused performance shop: an incrementality, attribution, or media mix modeling platform (Measured and Northbeam are good examples) — somewhere you ran or supported real lift tests for paying brands.

• Working knowledge of incrementality testing, causal inference fundamentals, and the limits of last-click attribution. You don't need a PhD — you need to know which tool fits the question.
• Comfort with SQL and a scripting language (Python or R). You can pull your own data, build your own models, and aren't waiting on someone else's dashboard to do your job.

Bonus Points

• Experience with cross-platform measurement — quantifying lift when the same campaign runs on YouTube and TikTok and Meta.
• You've shipped a real geo-experiment or matched-market test in the wild and have opinions about why most of them are designed badly.
• Familiarity with platform APIs across the major social ecosystems and a clear-eyed sense of what they do and don't expose.
• You've worked closely with creators or talent before and understand that the creative side of this work matters as much as the math.

The Perks, Why Work On The MrBeast Team

The Perks

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days