Senior Product Manager, Ads Targeting & Audience Activation

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Ads Targeting and Audience Activation team is responsible for the products that enable advertisers to reach the right viewers on Roku. We build the systems that transform Roku's rich identity, behavioral, contextual, and advertiser-provided signals into actionable audiences and targeting capabilities — activated across direct, self-serve, and programmatic buying paths. Our work sits at the heart of Roku Ads' value proposition: delivering relevant ad experiences for viewers while driving measurable outcomes for advertisers. We're a cross-functional group that partners closely with engineering, data science, sales, partnerships, and privacy/legal to ship products that scale across Roku's growing advertising ecosystem.

About the Role

We're looking for a Senior Product Manager to own Roku's targeting and audience activation surface — the products that turn Roku's identity, behavioral, contextual, and advertiser-provided signals into the audiences and contextual targets that buyers activate against. This role drives a multi-quarter product roadmap that defines how Roku audiences are built, curated, distributed, and applied across direct, self-serve, and programmatic activation paths.

This role sits at the intersection of product, engineering, data science, sales, and partnerships — and is central to one of Roku Ads' most important promises: marrying relevant ad experiences for our viewers with the outcomes that matter to advertisers, across every surface they buy.

For New York Only - The estimated annual base salary for this position is between $290,000 - $310,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Own the audience product surface end to end — segment creation, curation, lifecycle, discoverability, and activation across owned and external buying surfaces
• Set the strategy for how Roku audiences are made available to advertisers and partners — including governance, ownership, and role-based access — and drive the product investments that make this scale
• Shape Roku's modeled audience strategy — including how Roku-unique signals feed propensity and lookalike models, and how those models support both planning and in-flight performance use cases
• Expand audience portability — drive Roku audience reach into the major external activation platforms, measure coverage and match performance, and prioritize the next set of integrations
• Land new targeting signals — define how new behavioral, attention, and contextual signals are productized, where they show up across surfaces, and how their value gets measured
• Drive the product investments that make targeting setup faster, more reliable, and more self-serve for both internal teams and external buyers
• Partner cross-functionally to ensure targeting products consume the right inputs and produce the right outputs across the ad stack
• Define success metrics for targeting — coverage, latency, signal adoption, attached-revenue lift — and use them to drive prioritization and retire low-value capabilities

We're excited if you have

• 6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms — with prior experience at a major social platform or CTV publisher/streamer, a strong plus
• A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance
• Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement
• Experience working across the advertising ecosystem — DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners
• Highly analytical — able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tradeoffs across coverage, latency, accuracy, privacy, and cost
• Proven ability to drive cross-functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners, with strong communication in ambiguous and trade-off-heavy environments
• Platform thinking — standardize patterns, avoid bespoke solutions, and design for extensibility as the targeting surface scales across owned and 3P activation paths

• Advanced and demonstrable use of modern AI tools to accelerate product work. Experience with AI, ML, and automation in product offerings

How will I use AI at Roku?

At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We’re looking for curious, adaptable builders who can show how they’ve used AI or automation to move faster, raise the bar, and scale their impact. We value your AI skills if have built fluency across the agentic engineering toolchain — coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks. And you can describe projects where you shipped real work with these tools. You know how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you.

#LI-SB5

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on us.fitly.work.

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit

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