Product Manager II - Ads Targeting & Measurement

Product Manager II – Ads Targeting & Measurement

Disney Entertainment & ESPN Product & Technology

Technology is at the heart of Disney's past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney's media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company's media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Here are a few reasons why we think you'd love working here:

• Building the future of Disney's media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come.
• Reach, Scale & Impact: More than ever, Disney's technology and products serve as a signature doorway for fans' connections with the company's brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.
• Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Ad Platforms is responsible for Disney's industry-leading ad technology and products – driving advertising performance, innovation, and value in Disney's sports, news, and entertainment content, across all media platforms.

About the Role: As a Product Manager II on the Ad Platform team, you will plan and manage the execution of multiple features for our Audience Targeting and Measurement tracks. You will work at the intersection of identity, data clean rooms, third-party measurement integrations, and Disney's first-party audience graph — defining how Disney proves advertiser outcomes at scale. The right person brings fluency in the ads measurement and identity ecosystems, a bias for data-driven decision-making, and an AI-native mindset that shapes how they build, prioritize, and communicate. You are both an analytical thinker and an execution machine.

Responsibilities and Duties of the Role:

• Help manage the product backlog for audience targeting and measurement capabilities, managing near and long term delivery
• Author clear, detailed product specifications and user stories, translating stakeholder requirements into actionable engineering work — from audience signal ingestion to measurement reporting surfaces
• Partner with engineering, data science, and UX/UI design teams to build and ship measurement products
• Drive targeting product capabilities — audience segmentation, data clean room integrations, identity resolution, and addressability features tied to Disney's first-party data assets
• Define and track critical metrics (coverage, match rates, measurement activation rates, reporting latency) and partner with GTM and financial planning to tie them to revenue outcomes
• Support UAT and product release readiness — including stakeholder training, documentation, and operational support
• Collaborate with a Scrum team: participate in sprint ceremonies, maintain backlog health, drive prioritization, and ensure engineering teams always have clear, consumable stories
• Champion an AI-native approach to product development — leveraging intelligent tooling and data automation to move faster and build smarter

Basic Qualifications

• 3+ years of product management experience
• Basic understanding of CTV/streaming advertising dynamics
• Highly analytical — comfortable interrogating data and holding engineering to data quality standards
• Solid communication skills across engineering partners and non-technical business stakeholders
• Bias for execution with impeccable follow-through

Required Education

• A bachelor's or master's degree in computer science, statistics, business, media or a related field.

The hiring range for this position in Los Angeles, CA area is $117,500 to $157,500 per year, San Francisco, CA is $128,700 - $172,500 and New York is $123,000 - $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

At Disney Entertainment and ESPN Product & Technology, we're blending imagination and innovation to reimagine the ways people experience and engage with the world's most beloved stories and products. Our work is wide-ranging and deeply sophisticated. We create amazing experiences, transform the future of media, and build products and platforms that enable the connection between people everywhere and the stories and sports they love.

Disney's ability to marry world-class technology with one-of-a-kind creativity makes us unique. It is at the heart of our past, present, and future. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment & Sports LLC, which is part of a business we call Disney Entertainment and ESPN Product & Technology .

Disney Entertainment & Sports LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.