Sales Manager

Job Description

Sales Manager

Be a part of an exciting and innovative industry! Armada Technologies is an independently owned and operated manufacturer of underground electrical testing tools based in the greater Grand Rapids area of Michigan. Armada has evolved to serve not only the irrigation industry, but also landscape lighting, cable TV, telecommunications, rental, campground, invisible pet fencing, and many other industries. As a customer-centric team, our focus is the customer and providing the best service imaginable.

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Position Summary : The Sales Manager is responsible for developing and executing the company’s sales driving revenue growth, expand market share, develop sales representatives, represent the company at trade shows and events, and strengthen key distributor relationships. The Sales Manager will ideally be base in either the southwestern or southeastern area of the United States or in the greater Grand Rapids, MI area and will be responsible for all sales related operations in the USA. This role leads business development initiatives, manages accounts, and collaborates cross-functionally to ensure alignment between sales, marketing, operations, and customer service.

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Key Responsibilities

·       Oversee sales initiatives and improve sales processes, efficiency, and overall performance.

·       Develop sales strategies that drive growth, market share, and profitability.

·       Maintain direct sales for any open territory in your local area.

·       Identify new markets, distribution channels, and business opportunities.

·       Build relationships with decision makers and key personnel within the sales territory.

·       Represent Armada Technologies at trade shows, customer events, and deliver in-person and virtual

training.

·       Share sales and customer feedback and market insights with the product manager, owner, and

marketing to improve product and sale strategies.

·       Strengthen key account and distributor relationships while supporting, developing, and training sales

representatives within the territory.

·       Analyze market trends, competition, and pricing; support sales forecasting.

·       Manage direct sales in open local territories and build customer relationships.

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Reporting & Analytics

·       Maintain CRM data integrity and sales pipeline visibility.

·       Review monthly and quarterly performance reports.

·       Track and report on margins, customer profitability, and market penetration.

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Qualifications

·       Experience with underground troubleshooting and locating.

·       Proven track record of meeting or exceeding revenue targets.

·       Strong negotiation and contract management skills.

·       Experience managing multi-state or nationwide distribution networks.

·       Proficiency in CRM systems and Microsoft Office Suite.

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Travel Requirements

·       Travel is required for distributor/rep visits, training, events and trade shows, winter months

especially. Approximate travel 30-40%.

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Compensation Structure

·       Base salary + performance-based commission/bonus

·       Benefits package.