Paid Media Specialist
The Law Collective
Sobre la firma
The Law Collective es una firma de abogados de personal injury con sede en Los Ángeles, fundada por dos hermanos, con oficinas en California y Nevada. La firma representa a víctimas de accidentes bajo un esquema de honorarios de contingencia, en áreas de práctica que incluyen accidentes automovilísticos, accidentes de Uber/Lyft, workers' compensation, muerte injusta (wrongful death), y lesiones catastróficas, con un historial de acuerdos y veredictos multimillonarios. Los equipos de The Law Collective son bilingües (español/inglés) para atender a clientes en todos sus mercados.
Especialista en Paid Media
Sobre la firma
The Law Collective es una firma de abogados de personal injury con sede en Los Ángeles, fundada por dos hermanos, con oficinas en California y Nevada. La firma representa a víctimas de accidentes bajo un esquema de honorarios de contingencia, en áreas de práctica que incluyen accidentes automovilísticos, accidentes de Uber/Lyft, workers' compensation, muerte injusta (wrongful death), y lesiones catastróficas, con un historial de acuerdos y veredictos multimillonarios. Los equipos de The Law Collective son bilingües (español/inglés) para atender a clientes en todos sus mercados.
Resumen del puesto
El Especialista en Paid Media es responsable de la ejecución, gestión y optimización de campañas de medios digitales. Este puesto incluye la configuración y el monitoreo de campañas de publicidad pagada en diversas plataformas (Meta, Google, YouTube, entre otras), así como el desarrollo de planes de medios digitales y reportes de desempeño para medir y optimizar la efectividad de las campañas.
Responsabilidades principales
- Ejecución de campañas: Configurar, administrar y optimizar campañas de medios digitales en múltiples plataformas
- Reportes de desempeño: Elaborar y analizar reportes de rendimiento para monitorear indicadores clave (CPC, CPA, ROAS, entre otros) y generar recomendaciones accionables
- Planeación de medios: Apoyar en la elaboración de planes de medios mediante el análisis de audiencias, opciones de segmentación y oportunidades en las plataformas para maximizar la eficiencia de la inversión publicitaria
- Gestión de presupuesto: Asegurar que las campañas se mantengan dentro del presupuesto asignado y realizar ajustes en pujas y presupuestos según el desempeño
- Optimización: Optimizar continuamente las campañas mediante pruebas de nuevos recursos creativos, ajustes en las estrategias de puja y refinamiento de audiencias
- Colaboración: Trabajar de manera cercana con el equipo de Performance Digital y con los equipos de Creatividad y Contenido para garantizar la alineación de las campañas
- Análisis de datos: Utilizar herramientas de análisis para identificar tendencias, mejorar la segmentación y optimizar la estrategia general de las campañas
Requirements
- Experiencia comprobable en agencia digital — manejo simultáneo de múltiples cuentas/clientes
- Experiencia comprobable en la gestión de campañas de medios digitales (Google Ads, Meta Ads, YouTube, entre otras plataformas)
- Sólido conocimiento de los principales KPIs (CPC, CPA, ROAS) y de las estrategias para optimizarlos
- Experiencia en la administración de presupuestos y control de costos en campañas digitales
- Conocimiento de metodologías de pruebas A/B y estrategias de optimización
- Gran atención al detalle y capacidad para administrar múltiples campañas de forma simultánea
- Excelentes habilidades analíticas y capacidad para obtener insights a partir de los datos de las campañas
Habilidades deseables (no excluyentes)
- Experiencia previa en cuentas de retail o e-commerce (manejo de catálogos, campañas de temporada, alto volumen de SKUs)
- Experiencia en industrias de alto costo por lead (legal, salud, seguros, servicios financieros)
- Experiencia con herramientas de rastreo de llamadas telefónicas (CallRail o similar), relevante en el sector legal ya que muchos leads llegan por teléfono
- Certificación vigente de Google Ads
- Inglés (oral y escrito)
Benefits
- Salario por encima del mercado
- Oportunidad de crecimiento en la firma
- SGM al año
Vacancy posted 2 hours ago
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