FP&A Marketing Budget Analyst

The FP&A Marketing Budget Analyst provides analytical and financial planning support for Marketing initiatives. This role focuses on budgeting, forecasting, and performance analysis for marketing spend, ensuring alignment with organizational goals and efficient resource allocation. The analyst will partner closely with Marketing, Finance, and cross-functional teams to deliver actionable insights that drive strategic decision-making. *This role is On-Site in our San Antonio home office w/ a Cadence of 4 days in office & 1 day flex schedule. Relocation is not approved for this role. Total Rewards Competitive Weekly Pay Bonus Program with 250% Upside Potential Performance for Pay Program – Eligibility to Receive a Pay Increase Once a Year, Based on Performance Opportunities for Career Development and Growth Healthcare and Life Insurance Benefits Flex Weeks - Remote Work Arrangement Paid Corporate Holidays 401(k) Savings Plan with a Competitive Company Match Paid Parental Leave – Subject to Eligibility Requirements Short-Term Disability Long-Term Disability Scholarship Program - You and Your Dependents are Eligible! Whataburger Family Foundation (Hardship Grant Assistance) Discounted Meals For You and a Guest Wireless Service Discounts Computer & Software Discounts Fitness / Gym Discounts Awards and Recognition For All You Do Retirement Celebration Program Responsibilities Develop and maintain quarterly and annual marketing budgets, support forecast cycles, and ensure accuracy and timeliness of budget submissions. Monitor marketing expenditures, identify variances, and provide insights on ROI for campaigns, promotions, and sponsorships. Conduct pre- and post-analysis for promotional activities and Limited Time Offers (LTOs). Prepare monthly and quarterly reports for Marketing leadership and FP&A, and deliver ad hoc analyses on marketing performance, pricing, and customer behavior. Support the development of dashboards and KPI tracking tools to drive data-informed decision-making. Partner with Marketing teams on campaign planning and execution, and liaise with Supply Chain, Operations, and Data Science for integrated insights. Assist in aligning marketing strategies with financial objectives and provide recommendations for process improvements. Support the implementation of new tools and systems for financial analysis to enhance reporting efficiency and accuracy. Skills Strong analytical and problem-solving skills. Proficiency in Excel and financial modeling; experience with BI tools preferred. Ability to communicate complex financial concepts to non-financial stakeholders Education Bachelor’s degree in Finance, Accounting, Economics, or related field. Experience 4+ years in FP&A, financial analysis, or marketing finance. Experience with budgeting, forecasting, and variance analysis. #J-18808-Ljbffr Whataburger