Director of Direct Response Analytics & Operations (Franklin)

We are seeking a highly analytical and operationally minded Direct Response Analytics & Operations Director to oversee the performance tracking, reporting, systems, and day-to-day operational infrastructure supporting our direct response business.

This role sits at the intersection of media, e-commerce, technology, customer acquisition, and analytics. The ideal candidate understands how a direct response campaign works from media spend →customer acquisition → call center or e-commerce order → fulfillment → subscription → revenue and can ensure that data flows accurately through each stage.

This person will be responsible for connecting the dots across TV, digital media, e-commerce, call center, Shopify, Recharge, APIs, and reporting, while providing management with clear visibility into campaign performance and actionable recommendations for improving results.

The Director will also lead and manage the internal and external team members supporting these functions, establishing priorities, accountability, processes, and performance standards to ensure the entire direct response operation runs efficiently and effectively.

Team Leadership & Management

• Lead, manage, and provide direction to the team supporting direct response analytics, e-commerce, media reporting, technology, call center operations, subscriptions, and related functions.
• Establish priorities, workflows, timelines, and accountability across the team.
• Assign responsibilities and ensure projects and operational requirements are completed accurately and on schedule.
• Manage the performance and development of team members and provide ongoing coaching and support.
• Coordinate the work of internal employees, contractors, agencies, technology partners, and other external vendors.
• Establish clear processes and standard operating procedures to improve efficiency and consistency.
• Serve as the central point of coordination across teams to ensure issues are identified, communicated, and resolved quickly.
• Ensure team members have the systems, data, resources, and information needed to effectively perform their responsibilities.
• Conduct regular team meetings and operational reviews to monitor priorities, challenges, and performance.
• Escalate significant operational, financial, technology, or customer-impacting issues to leadership.
• Build a culture of accountability, accuracy, urgency, problem-solving, and continuous improvement.
• Demonstrated experience managing and developing a team, including internal employees and external agencies/vendors.
• Strong project management and organizational skills with the ability to manage multiple priorities and cross-functional teams.
• Ability to lead both people and processes, while remaining hands-on enough to understand the details of the business.

QualificationsDegree and/or Experience: Bachelor's degree in Data Science, Computer Science, Statistics, Economics, Business Administration, Marketing, or equivalent practical experience of 5 or more years of the above listed criteria.