Marketing Cloud Specialist

Marketing Cloud Specialist

Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Job Requirements:

• Extensive hands-on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Personalization).
• Strong understanding of customer journey design, segmentation strategies, and email marketing best practices.
• Proficiency in SQL, HTML/CSS, and working with dynamic content for campaign personalization (preferred).
• Ability to analyze data, identify trends, and apply insights to optimize marketing performance.
• Proven ability to work effectively with enterprise clients and government stakeholders, demonstrating excellent communication and interpersonal skills.
• Strong troubleshooting skills with the ability to resolve technical issues promptly and effectively.
• Salesforce Marketing Cloud Certification(s) (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant).
• Experience with data management, including integrating Marketing Cloud with CRM platforms like Salesforce Sales Cloud.

Core responsibilities:

• Design, implement, and manage personalized multi-channel marketing campaigns using Salesforce Marketing Cloud.
• Develop and optimize customer journeys to enhance customer engagement across email, messaging, and other digital touchpoints.
• Work closely with internal teams (e.g., marketing, sales, IT) and client stakeholders to ensure campaigns align with business objectives and target outcomes.
• Utilize data insights to improve personalization, optimize campaign performance, and drive higher customer engagement.
• Monitor key metrics and recommend adjustments to enhance campaign effectiveness.
• Maintain best practices in data handling, privacy, and security to ensure compliance with applicable regulations (e.g., GDPR, CAN-SPAM).
• Implement email marketing best practices, including segmentation, deliverability optimization, and A/B testing.
• Conduct troubleshooting and provide technical support to ensure campaigns are executed seamlessly and meet performance benchmarks.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!