Demand Generation Lead

Overview

At Lutron, we believe exceptional marketing drives meaningful engagement and measurable growth. As a global leader in lighting control and smart building solutions, we're seeking a Demand Generation Lead in Coopersburg, PA to scale our commercial pipeline and influence key markets. In this role, you'll execute integrated, multi-channel campaigns-leading paid media, digital programs, and lead nurturing strategies-to convert interest into qualified opportunities. Partnering closely with marketing and sales, you'll align campaign execution with pipeline performance. Success requires proven B2B demand generation experience , strong marketing automation expertise , and a data-driven, hands-on approach to driving results.


Responsibilities

• Execute integrated demand generation campaigns to drive qualified pipeline across commercial segments
• Translate strategy into high-impact campaign plans with clear lead and conversion targets
• Lead multi-channel programs including paid media, digital, partner, events, and nurture initiatives
• Own lead management, including lifecycle stages, scoring, qualification, and routing
• Design and scale automated nurture programs and personalized customer journeys
• Drive pipeline acceleration through remarketing, re-engagement, cross-sell, and retention initiatives
• Analyze funnel and campaign performance to optimize conversion and maximize ROI
• Develop dashboards and reporting to track pipeline contribution and marketing effectiveness
• Optimize marketing automation and CRM systems for scalability, segmentation, and data integrity

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum cumulative GPA of 3.00 for each degree earned OR 10+ years of relevant professional experience
• 6-10 years of B2B marketing experience, with a focus on demand generation, digital marketing, or lead management
• Proven success executing multi-channel campaigns that drive qualified leads and pipeline growth
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Eloqua) and CRM systems (e.g., Salesforce)
• Proven expertise in lead nurturing, segmentation, lifecycle management, and lead-to-sales handoff processes
• Highly organized with the ability to manage multiple initiatives and deadlines
• Proven analytical skills with experience measuring campaign performance and pipeline impact

Preferred Qualifications

• Experience in long or complex B2B sales cycles
• Ability to build dashboards and reporting frameworks for marketing performance
• Proven cross-functional collaboration with marketing, sales, and business stakeholders
• Demonstrated test-and-learn mindset with a focus on continuous optimization

Lutron Electronics' position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at


Lutron Electronics is an Equal Opportunity - Affirmative Action - Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.

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