Sales and Marketing Coordinator - Fair Park

Job Description

Job Description

About Visit Dallas:

At Visit Dallas, we do things bigger, bolder and with just the right amount of swagger. We believe that our powerful can-do energy and warm hospitality set us apart, while empowering others to be their best, boldest and most fearless selves. Our team is made up of dedicated, dynamic professionals who collectively commit to living out our Brand, Vision, Mission and Values.

Our Brand  Dallas is more than a city, it’s a state of mind – a maverick, can-do spirit expressed through a thriving arts scene, iconic sports culture, creative culinary influence and warm hospitality.  

Our Vision  To elevate Dallas as a welcoming, must-visit destination.

Our Mission  To promote Dallas globally to benefit our community and visitors.

We Value Trust, Respect, Accountability, Community, and Empowerment.

Commitment to Our Culture

Visit Dallas is committed to fostering a culture that values trust, respect, accountability, community and empowerment. We will demonstrate leadership that promotes inclusion and equal employment opportunities, and provide a work environment that is safe, healthy, harmonious, positive, professional and productive. This includes promoting collaboration where all team members are encouraged to participate and contribute to the achievement of our goals in service of our customers and community.

We are committed to ensuring that our team members feel welcome and have an equal opportunity to connect, belong, and grow within the Visit Dallas Team. We encourage team members to make a positive contribution to the organization, our community and the hospitality industry, to elevate their skills and to be comfortable and confident as their authentic selves within the framework of professional guidelines that we have established as a team.

Position Summary:

The Sales and Marketing Coordinator supports the Sales team’s day-to-day operations and marketing efforts to promote one of Dallas’ most iconic landmarks to meeting planners, event producers and industry stakeholders. The person in this role will contribute to the organization’s objectives by working collaboratively with team members to execute programs with excellence.

Role and Responsibilities Overview:

• Enter, review and assign sales leads accurately and in a timely manner
• Generate reports, searches, and update data in sales databases
• Answer inquiries efficiently and professionally with a confident, positive attitude and pleasant personality
• Create, proof, edit, and deliver accurate, polished proposals, documents and departmental communications, and presentations for the Sales Division 
• Coordinate team meetings and activities including preparing agendas and supporting documents, assisting presenters with their meeting needs
• Compile and distribute meeting minutes along with follow-up action items
• Partner with Fair Park management and service teams on client engagement and services for business bookings 
• Support graphic design and production efforts for sales and marketing materials, including collateral, digital campaigns, presentations, and proposals 
• Update Meetings & Events section of Fair Park website in collaboration with the Fair Park team
• Assist team in the production and organization of high-quality photo and video asset library
• Assist team to develop, implement and maintain a Digital Asset Management system
• Provide digital marketing support including social content and email marketing efforts
• Ensure all marketing materials adhere to established brand standards
• Assist with coordinating events including but not limited to familiarization tours, travel arrangements, sales calls and tradeshows. Prepare sales kits, gifts, and reservations 
• Obtain and organize needed sales marketing pieces from third-party entities and maintain an organized filing to ensure correct and current data is maintained

Additional Responsibilites:

• Support cross-functional marketing needs and special projects as directed
• Assist in tracking and reporting metrics as needed
• Foster positive relationships with vendors, suppliers and other stakeholders
• Other tasks as assigned

Expected Competencies, Performance Attributes and Characteristics:

• High computer proficiency, with expertise in Microsoft Office Suite, CRM database systems and cloud-based collaboration tools 
• Familiarity with digital marketing channels and web content management systems (CMS)
• Basic knowledge of graphic design tools like Adobe Photoshop or Canva
• Strong aptitude for learning new technology tools and software quickly
• Exceptional organizational and time-management skills, with the ability to prioritize and multitask effectively in a fast-paced environment
• Proactive problem-solving skills, with the ability to take initiative 
• Excellent verbal and written communication skills and strong interpersonal skills, with the ability to interact professionally with internal teams, stakeholders, vendors and clients
• Detail-oriented with a high degree of accuracy in all aspects of work, from reporting to document creation
• Team player who works well independently and collaboratively, bringing flexibility, dependability, and accountability to shifting departmental needs

Desired Education and Experience:

• Minimum two years of professional office experience, with at least one year directly in a sales support or marketing role; experience in tourism, hospitality, or destination marketing strongly preferred
• Proficiency with core business programs and cloud-based tools (Office 365, SharePoint, OneDrive, Zoom, Adobe Sign) required; proficiency with Destination-specific systems (Simpleview CRM, Monday.com, Cvent, EventsForce, SendSites, Threshold 360, Mint+, Lexion) is a plus
• Secondary education or certification in a related field is a plus

Work Environment and Physical Demands:

The person in this role will operate in an office environment located at Fair Park with frequent and consistent use of a laptop computer, monitor, keyboard, mouse, cell phone and other related equipment. It is mostly a sedentary role with extended working time sitting. There may be occasions working at off-site locations where the environment will vary. Exertion of force and the ability to lift and carry up to 25 pounds occasionally, and 10 pounds frequently is required. Bending, twisting, stooping and reaching above and below shoulder height is required.

Expected Hours of Work:

This is a full-time position with an expectation of 40 + hours of work each week. The regular office hours are Monday through Friday 8:30am to 5pm. Evening and weekend work and participation in events that occur outside of the regular office hours is expected occasionally. 

Expected Travel:

The person in this role can expect up to 10% local travel (within the Dallas area) and may be required to travel on occasion outside of Dallas and the immediate driving area to attend industry meetings, conferences, and other events.