Digital Product Operations Manager

Digital Product Operations Manager

Hybrid in Orlando

Description

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Disney Experiences (DX) Technology & Digital, a division of The Walt Disney Company, creates world-class immersive digital experiences for premier brands including the Disneyland Resort, Walt Disney World, Disney Cruise Line, Aulani and more. Digital has offices in Orlando, Anaheim, Glendale, Hong Kong, Paris, Seattle and Shanghai, where we design and develop results-driven websites, mobile applications, and technological consumer products.
Based in Orlando Florida and reporting to the Manager, Product Management , the Digital Product Operations Manager will work with various business partners to bring Marketing, Sales, and operational needs to life on the Parks and Resorts websites, mobile apps, Cast communications and printed Guest collateral. This position works closely with teams across Marketing, Sales and Operations and all Disney Parks, Experiences & Products Technology & Digital disciplines. The ideal candidate will have an understanding of consumer-facing websites, mobile and Digital marketing. The candidate will need to have strong collaboration and influencing skills.

Digital Content Management - content management, including strategizing and executing on ideas, of all content types for MagicBands, including marketing, internal, and regulatory, for MagicBands and Magic Mobile for Walt Disney World, Disneyland, and Disney Store.

This includes:

• Marketing pages
• Support content
• FAQs
• App marketing and educational content
• App marketing (tiles, CTAs, etc)

Other responsibilities include:

• In charge of identifying content and marketing opportunities, aligning on strategy, and socializing and achieving buy-off from key partners like Marketing Strategy, Public Affairs, Commercial Strategy, and Legal
• In charge of creating or aligning on deadlines and guiding content delivery through towards launch, including keeping stakeholders in the loop, maintaining check-ins or scrums as needed, and sending launch announcements.
• In charge of providing requirements for KPI dashboards and analytics, and identifying success metrics for content. Create a continuous review system for monitoring performance and quickly interceding to improve metrics.
• In charge of creating A/B test campaign requirements and measurement recommendations for content and conversion improvements

Relationship Management The Senior Digital Product Operations Manager, under guidance from their leader, manages partner expectations, scope, budget discussions and project communications.

• Develops strong partner relationships
• Provides partners with a consistent point of contact and accountability for collaborative work in the Connected Products space
• Provides critical thoughts and best practices to partners' digital business needs
• Can frequently shift focus across multiple projects or lines of business
• Is able to articulate the Disney Parks, Experiences & Products Technology & Digital strategy
• Works to deliver solutions to business partner needs within the established digital strategy

Requirements Definition The Senior Digital Product Operations Manager is responsible for translating marketing concepts into detailed product requirements and executable tactics.

• Generates project briefs that illustrate the essential elements of a project including objectives, strategies, target audience, background, and execution considerations
• Translates research data into a story that drive business opportunity, project objectives and prioritization
• Writes detailed business requirements, or at least owns their quality
• Responsible for the on-time, on-budget, on-strategy delivery of marketing- and operations-related projects
• Escalates unresolved business, strategy, scope, and budget issues as appropriate to the Manager
• Is primarily responsible for defining, prioritizing, and driving acceptance of project objectives and scope with the project team and partners
• Ensures appropriate review and sign-off of key deliverables with Disney Parks, Experiences & Products Technology & Digital teams and partners
• Fosters effective working relationships with internal Disney Parks, Experiences & Products Technology & Digital Creative, Production, and Technology teams and often brokers solutions between them

Requirements:

• A minimum of 5 years combined business and digital experience
• Experience with technical, user and business issues in a fast-moving digital organization
• Willingness to take personal initiative
• Strong verbal and written communication and leadership skills, including an ability to communicate effectively at the Manager level
• Ability to work collaboratively across large matrix organizations"

Preferred Qualifications
Experience with digital or technology platforms
Comprehensive understanding of traditional or digital retail promotional strategies