Digital Content Manager

Digital Content ManagerWVTM, the NBC affiliate in Birmingham, AL is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.ResponsibilitiesManage online content and operations. This includes selecting and writing material for all of our digital platformsDevelop and guide execution of strategies to meet digital goalsCreatively develop unique content, event coverage and project ideas for all digital platformsBring urgency, immediacy and real-time strategies to breaking news coverageWork with the digital editors, news crews and producers coordinating and producing content for digital platforms and televisionBe a digital advocate in daily editorial meetings and other meetings with station managementCoordinate training of all newsroom staff to maximize contributions to all digital platformsCoach and frequently share best practices around digital content production and provide feedback to everyone in the newsroomCreate digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projectsCommunicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practicesHave a great eye for videos with viral potential for all station digital platformsCommunicate important metrics concerning digital growth and trends to internal stakeholders RequirementsExperience with digital content managementMust have a working knowledge of digital technologyFamiliarity with digital analyticsKnowledge of Search Engine OptimizationCalmly handle breaking news situationsRelated military experience will be consideredValues in ActionAt Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.BenefitsHearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffPaid Parental LeaveLGBTQ+ Health ServicesAdditional benefits to meet your and your family's needsHearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.Full timePosting Date: 2026-08-06