Product Marketing Lead (m/f/d)

If you want to be a Maxonian and help bring the best 2D and 3D visual effects, motion graphics, gaming, AR/MR/VR, visualization and design software to the market, then we should have a chat.WHO WE ARE: Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration – before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.About the RoleMaxon is looking for an experienced and hands-on Product Marketing Lead to help define and build our product marketing function from the ground up. This role is central to how we scale the impact of our products and connect more deeply with our global creative community. This is a pivotal role at the intersection of product and growth. You will shape how our portfolio of 2D and 3D design tools is positioned across international markets, ensuring our brand resonates across industries, use cases, and audiences. You will establish the foundations, processes, and cross-functional relationships that enable product marketing to scale as a strategic function within the business.You’ll work closely with teams across creative, growth, data, and customer lifecycle, as well as external partners and leading device brands.If you’re excited about building teams, shaping strategy, and working at the intersection of creativity and technology, we’d love to hear from you.What You’ll DoProduct Marketing Strategy & PositioningDefine and lead the product marketing strategy across our portfolio of 2D and 3D design toolsDevelop clear, compelling positioning and messaging that differentiates our products across industries and use casesIdentify priority audience segments, and growth opportunities across territoriesTranslate complex product capabilities into value-driven narratives for creatives and professionalsProduct Adoption & EngagementOwn the strategy to drive Monthly Active Users (MAU) across the product suitePartner with Growth, CLM, and Data teams to identify key levers for acquisition, activation, and retentionSupport go-to-market strategies for new features, products, and bundlesContinuously optimize messaging and campaigns based on performance insightsProduct Marketing FunctionEstablish the foundations of product marketing, including frameworks, processes, and best practicesBuild scalable workflows for launches and releases, including messaging development, and cross-functional alignmentRun campaign reporting, scale learnings, and share best practiceCross-Functional LeadershipAct as the bridge between Product, Marketing, and the broader organizationFoster a high-performing and collaborative team environmentCollaborate closely with:Creative team to bring product stories to lifeData team to inform strategy and measure impactCustomer Lifecycle team to drive engagement and retentionGrowth team to scale acquisition and activation effortsSocial Media & Influencer team to foster creators community support and evangelismExternal Partnerships & EcosystemStrengthen and expand relationships with leading device brands and strategic partnersEnsure our products are effectively positioned within broader creative ecosystemsIdentify co-marketing and partnership opportunities that drive awareness and adoptionWhat We’re Looking ForProven experience building or significantly shaping a product marketing functionStrong strategic thinking combined with a hands-on, execution-oriented mindsetExperience working with multi-product portfolios and subscription-based modelsDeep understanding of creative workflows and/or industries such as media & entertainment, gaming, advertising, AEC, or CPG is a strong plusAbility to translate technical product features into compelling customer valueCommercial mindset and understanding of business goalsAppreciation for the power of a strong brand and storytellingExperience in working with international teams and different culturesCan do attitude and driveRequirementsDegree in marketing communications or business6–10+ years of experience in product marketing, preferably in SaaS, creative tools, or technologyExperience in building a PMM function in a high-growth creator/talent led businessHigh standards in delivering top-quality work that positively influences customersAbility to influence stakeholders through data-driven insights and razor-sharp business prioritiesStrong cross-functional leadership and external stakeholder managementSuperb communication skills, written and verbal; knowledge of multiple languages is a bonusSalary Range*USD 160,000 - 180,000 annually (California)*EUR 95,000 - 120,000 annually (Germany)*Salaries at Maxon are based on a candidate's specific criteria including experience, skillset, education and location. Maxon uses industry-driven survey data for building compensation structures to make sure our employees are receiving fair and competitive wagesWHAT WE OFFER:You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click "Apply" to submit your application. Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.We’re looking forward to hearing from you!SummaryLocation: Bad Homburg (Metropolitan Area Frankfurt), Germany; DE Berlin; Hollywood, United StatesType: Full time