Employer Brand Marketing Consultant

Employer Brand Marketing Consultant
Talent Brand, Onboarding & TA Operations Team
Full-Time
Boston, MA
The Opportunity
As the Employer Brand Marketing Consultant, you will focus on activating MassMutuals employer brand both internally and externally. Youre a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, youll articulate and activate strategies that amplify MassMutuals reputation as an employer of choice and deliver measurable outcomes.
Youll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In close partnership with Communications, you will collaborate with Talent Acquisition (TA), Inclusion, Marketing, and our external partners in leading the creation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns.
The Team
Youll join the Talent Brand, Onboarding, and TA Operations team within MassMutuals Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building.
As the Employer Brand subject matter expert, youll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent.
Key Relationships
Position reports directly to the Head of Talent Brand, Onboarding, and TA Operations for daily functions and employer brand strategy, with a dotted line reporting to the Head of Media Relations to ensure message framing consistency and collaboration
Works closely and collaboratively with media and internal communications teams to drive unified messaging and strategic alignment across initiatives, audiences, and channels.
Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing, Brand, and external agencies.
The Impact
Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. Youll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.
Areas of Responsibility Include:
Employer Brand Strategy & Activation
Refresh and implement MassMutuals Employer Value Proposition (EVP) across internal and external touchpoints
Drive brand consistency and differentiation across all recruiting assets, content, and platforms
Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn)
Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts
Conduct annual employee shoot to refresh photo galleries for digital and branding assets
Recognition & Awards Strategy
Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs
Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globes Top Places to Work, Built-ins Best Places to Work)
Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose
MassMutual Careers Website & Content Management
Owns content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages
Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers
Create the Programmatic Display and Programmatic Jobs Plan & Strategy – allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns, building in-house capabilities while reducing external agency reliance
Provide support , EVP guidance and talent brand consistency to our affiliates globally
Candidate Relationship Management (CRM)
Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data
Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions
Manage licenses, usage expectations, and KPIs
Host trainings, best practices, and document SLAs for use of the platform
Vendor Management
Responsible for our core strategic recruitment marketing infrastructure that connects brand, content, and data to attract high-quality candidates efficiently
Manage our strategic partnership that supports our recruitment marketing and talent attraction ecosystem
Govern the centralized recruiting platform for MM career site, job distribution, advanced job description content, and performance analytics
Centralize our employer brand storytelling and candidate experience while ensuring consistency, compliance, and scalability across all hiring locations.
Curate content expansion (Hub pages) and drive next opportunities to elevate our employer brand and improve candidate engagement
Host QBRs and ensure SLAs and KPIs are met by the vendor
Performance & Analytics
Monitor campaign performance using key metrics (e.g., click-through rates, application conversion, engagement scores) and continuously refine strategies for greater impact.
Use Performance Dashboard to pivot site traffic and pipeline engagement to refine strategies
Track ROI on events and campaign investments from multiple recruitment marketing channels
Talent Pipelining Campaigns
Lead the design and delivery of paid and organic campaigns to build pipelines for key roles in various departments
Create targeted messaging and retargeting strategies to nurture passive and event-acquired prospects through CRM and digital media
Hiring Events & Conference Marketing
Lead employer brand support for recruiting events and conferences, including internal hiring activations and external industry events
Partner with TA Directors and recruiters to understand the target audience and hiring objectives for each event, and develop custom content, branded collateral, messaging guides, and follow-up communications to support prospect engagement
Serve as the main liaison between TA, Creative, Brand, and Marketing teams to ensure all event materials—booth design, signage, digital slides, giveaways—align to our EVP and create a cohesive, inclusive candidate experience
Support recruiters post-event with branded nurture journeys, CRM integration, and storytelling assets to continue building interest and pipeline momentum
Swag, Onboarding & Brand Gifting Strategy
Manage branded gifting for events, onboarding, and recruiting campaigns
Oversee design, ordering, and inventory of MassMutual swag for new hires, exec onboarding, and conference giveaways
Minimum Qualifications
Bachelors degree
7+ years of proven experience in employer branding, in combination with recruiting, communications and/or broader marketing experience
3+ years experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics
3+ years experience with marketing design tools (i.e. Canva, video editor, Sprinklr)
2+ years experience with managing talent events, email campaigns, and branded experiences
2+ years experience in recruitment marketing, CRM, and digital advertising
Ideal Qualifications
Deep understanding of employer branding and talent marketing
Passion for inclusive storytelling and purpose-driven work
Proven ability to collaborate across teams and influence without authority
Strong writing and storytelling capabilities across formats
Agile, proactive, and comfortable managing multiple priorities
Experience creating content for diverse, multi-channel audiences
What to Expect as Part of MassMutual and the Team
Regular meetings with the Talent Brand, Onboarding, TA Operations and Communications teams
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

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