Marketing Director

Job Description

Job Description

Marketing Director

Tuxedo Park, New York

The Promenade at Tuxedo Place

THE WARMTH OF FAMILY - THE VIBRANCY OF COMMUNITY - THE LOVE OF HOME

We are seeking an ambitious and results-driven Marketing Director to join our team at The Promenade at Tuxedo Place, a family-owned and operated independent and assisted living community located in the heart of Tuxedo Park, New York. As a Marketing Director, you will play a vital role in promoting our community and foster relationships with qualified referral sources, healthcare professionals, and potential residents.

Responsibilities:

• Develop relationships with qualified referral sources, including skilled nursing facilities, assisted living communities, independent living communities, home care agencies, rehabilitation clinics, doctors, social workers, and discharge planners

• Generate new leads and manage occupancy and sales goals

• Follow up on all leads and update Matrixcare CRM system in a timely manner

• Qualify leads by gathering pertinent information and understanding the level of each potential resident's willingness and readiness to move into the community

• Showcase the Promenade community to potential residents by conducting tours and providing information based on their unique circumstances

• Maintain and update the Promenade Customer Relationship Management database

• Navigate potential residents through the Promenade intake administrative and clinical processes

• Understand and explain financial and entitlement options for senior living candidates

• Ensure the community is ready to welcome new residents for their move-in date

• Collaborate with other departmental leaders on special events and related activities that pertain to marketing to the regional community

• Effectively communicate and uphold corporate policies and procedures to residents, family members, employees, and other third parties

• Prepare and execute annual business plans to focus on strategic sales and marketing priorities, occupancy levels, and financial objectives

• Provide timely reporting on sales and marketing efforts, including detailed status of leads, move-in/out data, occupancy levels, and key performance indicators

• Create an environment that prioritizes the care, well-being, and dignity of daily living for each resident

• Maintain a continuous collaboration with residents and family members that conveys the company's utmost commitment to the care, well-being, and quality of life of its residents

Qualifications:

• Experience in assisted living or healthcare marketing/business development role

• Proven track record of closing qualified leads and generating key referral relationships

• Microsoft Office basic computer skills (ie Word/Excel)

• Bachelor degree in a related field from an accredited academic institution

• Excellent written and verbal communication skills

• Ability to represent Promenade and its values to agencies, partnerships, and the community at large

• General Sales experience a plus

How You Will Thrive:

• Competitive salary range: $40,000 - $65,000 annually

• A full benefits package, including medical, dental, vision, and employer-matched 401K

If you are a motivated and experienced Marketing professional looking to make a meaningful impact in the senior living industry, we encourage you to apply for this exciting opportunity.

Apply now to join our team and become a part of a community that truly cares for its residents and values its employees.