Sr. PMM, Industry & Enablement

Suralink® Sr. Product Marketing Manager

Suralink® is a fast-growing Software as a Service (SaaS) technology company looking for exceptional professionals to join our team. Our award-winning company has been recognized for growth, innovation, and culture, and over 500,000 companies around the world have used our software. Our platform was built for accountants, auditors, security professionals, investors, and other professional service firms, providing a secure, straightforward way to request, receive, track, and manage their documents at scale. If you're looking for a promising company where you can genuinely make your mark, we'd love to talk to you.

Who We Are Looking For:

As the Sr. Product Marketing Manager at Suralink, you will be responsible for equipping our sales and customer success teams with the resources, content, and training they need to win. You will sit at the intersection of Product Marketing, Sales, and Product, ensuring our go-to-market (GTM) teams can articulate Suralink's value proposition with precision and confidence.

Core Focus Areas

• GTM Product Ownership: Act as a Senior PMM and Subject Matter Expert (SME) for Suralink's product & solution suite, defining their positioning and messaging.
• Sales Enablement Leadership: Redesign and standardize demo flows and sales playbooks for the entire Suralink suite to ensure every seller can deliver a "Practitioner-Real" experience.
• Commercial Impact: Drive win rates of 50%+ on new products and 60%+ on pilots through superior storytelling and structured success criteria.

Key Responsibilities:

I. Demo Strategy & Sales Enablement

• Institutionalize demo excellence. Transform feature-oriented demos and rebuild them as persona-driven, workflow-realistic narratives that are anchored in the actual daily experience of Partners, Managers, and Staff across audit and accounting engagements.
• Own and maintain demo environments across the full Suralink suite, keeping them current as product updates and new features ship.
• Build and standardize demo scripts, discovery frameworks, and sales playbooks that equip every AE to deliver a credible, practitioner-real experience — not just a feature walkthrough.
• Restructure discovery questions, business cases, and ROI narratives to lead with value and resonate across distinct personas and firm sizes.
• Design structured Pilot/POC frameworks with clear entry criteria, milestones, and success metrics that turn pilots into conversion engines.
• Create certification and coaching programs for GTM teams that create a unified, confident customer acquisition experience from first touch to closed deal.
• Support high-stakes enterprise deals as a subject matter expert; expect to be a direct contributor in roughly 10–20% of sales engagements, typically where deep practitioner credibility or technical depth is needed.

II. Platform-Level Product Marketing

• Serve as the GTM SME across the full Suralink product suite. Ensure that every piece of content, every campaign, and every sales asset speaks the authentic language of a CPA or audit professional.
• Translate product capabilities into business narratives that connect features to real workflow pain: financial statement tie-outs, PBC list management, AI-assisted testing, engagement risk, and beyond.
• Maintain and evolve competitive intelligence - including battle cards, landscape analysis, and positioning guidance - all to arm the sales team with what they need to win in nuanced, competitive evaluations.
• Partner on tiered GTM launches across the product suite, ensuring messaging is technically accurate, persona-specific, and practically relevant to how modern firms operate.
• Close the product feedback loop, systematically capturing and synthesizing field insights to inform the product roadmap and sharpen positioning over time.

III. Industry Thought Leadership

• Build and maintain Suralink's practitioner voice in the market. This means contributing to (and in some cases, leading) white papers, research reports, and long-form content that advance the conversation in audit and accounting.
• Represent Suralink at industry conferences and events (AICPA, IIA, and others) as a credible, informed voice - not just a vendor presence.
• Own and grow Suralink's webinar and virtual content program, developing formats that attract and engage practitioners, not just buyers.
• Cultivate advisory relationships with practitioners, firm leaders, and industry influencers to keep Suralink's perspective grounded in current market reality and ahead of emerging trends.

Experience and Professional Qualifications:

• Practitioner Foundation: 3–7 years in public accounting or internal audit, with hands-on experience in audit planning, execution, and client engagement management (CPA preferred but not required).
• PMM or Presales Experience: 2–5 years in product marketing, sales engineering, or solutions consulting within B2B SaaS - ideally in accounting, audit, or adjacent finance technology.
• Enablement Track Record: Demonstrated experience building demo programs, sales playbooks, or training curricula that changed how a sales team operates - not just content that got filed away.
• Thought Leadership Presence: Comfortable owning a point of view in public; whether that's a published article, a conference session, a webinar, or an industry advisory relationship.
• Technical Comfort: Able to engage credibly with customer IT and security teams on SSO, integrations, and API-level questions without needing a technical escort.

Competencies:

• Practitioner Credibility: You've done the work. You understand what a financial statement tie-out actually looks like at 11pm before a filing deadline - and that context shows up in everything you produce.
• Workflow Storytelling: You connect product features to business risk, firm economics, and practitioner pain in ways that resonate with both Staff accountants and Managing Partners.
• Builder Mentality: You are energized by broken processes, not deterred by them. You'd rather fix the demo script than complain about it.
• Enablement Instinct: You know the difference between training that creates behavior change and training that gets forgotten. You build the former.
• Commercial Orientation: You care about win rates and pilot conversions as personal performance indicators, not just marketing metrics.
• Cross-Functional Fluency: You involve stakeholders early, communicate clearly across Product, Sales, and CS, and know how to align people around a shared narrative without formal authority.

At Suralink, Our Values Guide Everything We Do:

• Customer Obsessed: We seek to understand those we serve deeply and are committed to serving them better than anyone else.
• Passionately Motivated: We care about what we do, which drives us to work hard, show grit, and go above and beyond to achieve great outcomes.
• Constantly Improving: We are eager to learn and grow. Challenges are opportunities to innovate and enhance our solutions.
• Team Focused: We know that our success is built together. We support one another and celebrate team achievements.
• Highly Reliable: We demonstrate good judgment, honor our commitments, and are accountable for our results.

Why Suralink?

There's a lot to love about working at Suralink! Here are a few of the benefits you can expect:

• Remote-friendly policy
• Medical/vision/dental insurance
• Flexible PTO policy and ten paid holidays
• Parental leave
• Professional development allowance
• Community involvement

Suralink is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.