Manager, Email Marketing

Email Marketing Manager

This role is responsible for the end-to-end management of B2C and B2B email programs for marketing and servicing, targeting existing customers and prospects using Salesforce Marketing Cloud. Collaborate with in-house business partners and external agencies to conceive, execute, and report on strategic execution of consumer and commercial campaigns in the email channel supporting line-of-business strategic objectives. This involves list management, overseeing CAN-SPAM and in-house list rules. Strategize methods to maximize uses of the email channel, using ESP tools and maximizing journey-based automation where possible.

Key Responsibilities

• Plan, develop, and implement email campaigns to the line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement, and improve conversions.
• Develop email marketing plans, tactics, and testing for one-time and ongoing campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.
• Scale and improve email campaign performance through automation, journey building, and triggered campaigns.
• Comfortable representing the email marketing team in meetings to report on campaigns and provide strategic advice.
• Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
• Collaborates with other channel owners, and stakeholders in marketing, analytics, and IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.
• Develop and maintain custom reports and dashboards.
• Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.
• Create, manage, and share email campaign calendars on an ongoing basis.
• Develop a testing agenda for the email programs in support of all lines of business.

Compliance & Regulatory Review Process & Documentation

• Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.

Skills and Responsibilities Required

• Marketing background, with copywriting experience preferred.
• Exceptional communication, problem solving and project management skills.
• 6+ years in direct marketing, email marketing.
• Candidates with advanced degrees (Associates, Bachelor's, and/or Master's) preferred, yet a High School diploma or GED is required. Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.
• Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
• Self-motivated and resourceful, thrives in a dynamic, changing environment.
• Consistent results in a fast-paced, evolving environment with the ability to multi-task and prioritize.
• Excellent oral, and written communication, interpersonal and presentation skills.