Vice President, Decision Science

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. - $1 Billion+ in Annual Billings - 200 Team Members - Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024 As Vice President, Decision Science , you will be a key member of the MissionOne Media leadership team, responsible for shaping and scaling the A nalytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts . This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation. Key Responsibilities: - Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps. - Holistic marketing performance reporting & dashboarding - Media measurement vendor evaluation, contracting & budget management - Cross-channel response analytics & media plan optimization - In-channel response attribution analytics & investment plan optimization - Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements - New Business Development support - Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making. - Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning. - Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution. - Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies. Qualifications: - 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization. - Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships - Expertise with analytics reporting and data platforms Tableau, SQL, Adverity - Strong understanding of data and ad tech ecosystem, with a focus on digital environment.

Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e. g. , Nielsen, Circana, Dynata). - Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams - Strong project management skills and the ability to simultaneously lead multiple ongoing project streams - Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights - Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail The annual gross base salary range is $160,000 - $220,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K. BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging - At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger.