Senior Integrated Media Planner

Job Description

Job Description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from hom

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Summary

The Senior Integrated Media Strategist is an experienced subject matter expert and media product owner responsible for a portfolio of clients that may include complex, high-visibility, or multi-line accounts. Building on the full scope of the Integrated Media Strategist role, the Senior Integrated Media Strategist owns the complete media planning process from research and strategy through tactical planning, in-market execution oversight, optimization, and measurement across all channels.

This role brings deeper strategic judgment, greater independence, and a demonstrated ability to develop and defend media recommendations with confidence. The Senior Integrated Media Strategist retains strategic and performance accountability across all channels — partnering with vendor partners for digital execution and the Media Investment team for offline media tactical development — and contributes to the development of junior team members through active mentorship and knowledge-sharing.

Essential Duties and Responsibilities (Other duties may be assigned)

Integrated Media Planning and Strategy Development:

• Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
• Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
• Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
• Manage and provide input on media briefs to ensure strategies and integrated plans align with the client's core business goals and are structured to effectively achieve objectives.
• Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.

Vendor & Campaign Management:

• Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
• Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
• Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
• Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
• Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.
• Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.

Research and Insights:

• Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
• Understand the agency's research tools and know how to leverage them to create strategic media plans.
• Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.

Measurement and Reporting:

• Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
• Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
• The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively

Client Relationship:

• Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
• Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-5 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
• Strong command of media fundamentals including media math, reach/frequency, audience research, plan development, measurement strategy, and digital activation.
• Proficiency in industry research tools.
• Working knowledge of agency finance and project management platforms.
• Demonstrated ability to manage complex or multi-line client accounts independently.

Education

• Bachelor's degree from a four-year college or university; degree or concentration in advertising, marketing, or communications preferred.

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

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