SEO Specialist SEO Local SEO

Role details: This is a 100% remote contractor role open to applicants worldwide. The role Local SEO is not a monthly report. It is a system of accurate business information, useful pages, healthy sites, strong local signals, and consistent work that makes a pet business easier to find and choose. You will execute on-page, technical, local, and off-page work for assigned clients. You will keep Google Business Profiles and citations accurate, identify issues through audits and Search Console, coordinate pages and fixes with writers and developers, and document what changed so the work can be reviewed. You are expected to prioritize quick wins without creating fragile shortcuts. Rankings matter, but so do qualified local visibility, accurate listings, clean implementation, and a site that helps a pet owner take the next step. What you will own Execute the monthly SEO maintenance checklist for assigned accounts. Implement on-page work including metadata, headings, internal links, content updates, and page-level recommendations. Audit technical SEO issues with approved tools and coordinate source-level fixes with Web. Manage assigned Google Business Profile work, citations, local listings, and business-information consistency. Conduct keyword and search-intent research that supports useful service and location pages. Monitor Google Search Console, ranking tools, crawl data, and material visibility changes. Prepare accurate client reporting notes that explain completed work, movement, risks, and next priorities. Escalate suspensions, major ranking losses, indexing problems, or technical emergencies immediately. How our core values show up in this role Own It You take responsibility for the accuracy, documentation, and follow-through of assigned SEO work. A bad listing or unresolved crawl issue does not sit because another department may find it. Over Communicate You raise unclear business data, access issues, technical blockers, and ranking changes early with evidence and a proposed next action. Understand Before Doing You understand search intent, the client's services, location, and booking path before changing a page or targeting a phrase. Checked In You complete scheduled checks, respond to alerts, keep tasks current, and know which assigned accounts need attention. Results Over Activity A long checklist is not the result. The result is better qualified visibility, accurate local presence, healthier pages, and useful next steps. Only Client Energy Clients receive accurate listings, reviewed work, and plain-English reporting. They do not see internal confusion or unexplained volatility. Talk Is Cheap SEO recommendations are implemented, documented, and measured. Unsupported certainty and vague progress language do not count as proof. What good looks like Assigned accounts complete their required maintenance and audits on schedule. Business information is accurate and consistent across Google Business Profile and managed listings. Technical and indexing issues are documented, prioritized, and resolved through the correct owner. On-page work matches the service, location, search intent, and real client offering. Reports distinguish completed work, observed movement, unresolved risks, and the next priority. ClickUp and SEO records make the work auditable. You may be a strong fit if You like tracing a visibility problem to evidence instead of reaching for a generic SEO explanation. You can balance quick wins with technical and content foundations. You write clear implementation notes for developers, writers, and Account Managers. You care about whether a pet owner can find and choose the right service, not only whether a keyword moved. You are comfortable documenting uncertainty and testing the next best explanation. This role is probably not a fit if You use rankings alone to declare success without checking traffic quality, local visibility, or conversion paths. You apply the same checklist blindly to every client. You use injected or fragile fixes when the issue can be corrected at the source. You let GBP, indexing, citation, or access problems sit without escalation. You make absolute promises about ranking positions or timelines. Required experience Hands-on local SEO experience across Google Business Profile, citations, on-page work, and technical audits. Working knowledge of Google Search Console, WordPress, a crawler such as Screaming Frog, and a keyword or backlink platform such as Ahrefs. Ability to turn findings into clear implementation tasks and client reporting notes. Strong documentation habits and clear written English. Helpful, not required Basic HTML and schema experience. GoHighLevel familiarity. Content-brief or service-page experience. Experience with pet or other local-service businesses. Your first 90 days First 30 days Learn the assigned accounts, services, locations, tools, baselines, SOPs, access, and reporting standards. Complete supervised audits and optimizations. By 60 days Own routine maintenance, GBP and citation checks, on-page execution, issue documentation, and reporting inputs for assigned accounts with less review. By 90 days Own the assigned SEO scorecard, identify material visibility and technical risks early, produce audit-ready work, and improve at least one repeatable audit, reporting, or handoff process. #J-18808-Ljbffr TailWerks LLC