Growth Marketing Lead

About Abode Money Abode Money is the first-ever AI financial home manager, using AI to save homeowners on property taxes, insurance, mortgage and more. Homeowners spend $2T+ per year on their home. Not only is it difficult to buy a home today, but it’s become just as challenging to continue owning your home. We’re going to be the first to create a relationship with 80M+ homeowners in the US by saving them money year after year. We’ve raised $23M from Permanent Capital, Drive Capital, Sequoia, Core VC and The 81 Collection. The Role We’re hiring a Growth Marketing Lead to own top-of-funnel acquisition and build the system that makes it predictable and repeatable. This is a hands-on IC role built around continuous testing. You ship creative, read performance daily, and keep the next set of tests moving. You are data-driven at your core. You can tell what’s working, what’s not, and why, and you can quickly separate real signal from noise. You should already be building with AI. Not exploring it, not curious about it, but actively using it to do your job better. You use it to increase creative throughput, speed up analysis, automate repetitive work, and capture learnings so performance compounds week over week. You will own the weekly operating cadence and bring clear recommendations. We will align on targets, budgets, and priorities week to week. We care about efficiency and scalability. You are accountable for the in-platform levers and the system that lets us scale with control, fast learning, and clean execution. What You’ll Do Own Paid Acquisition: Drive top-of-funnel acquisition across paid social and paid search day to day—structure, budgets, bidding, audiences, testing, and optimization. Expand Channels: Expand into affiliate and influencer as secondary acquisition channels over time. Build the Creative System: Run weekly launches with clear naming, versioning, refresh cadence, and a well-tagged creative library. Automate with AI: Build an AI-assisted workflow for angle discovery, creative versioning, and learnings capture that the team can repeat weekly. Test Landing Pages & Offers: Drive landing page and offer tests tied to ad angles, then feed learnings back into what you ship in ads. Own Measurement Hygiene: Maintain clean events, UTMs, attribution inputs, QA, and experiment setup, spot-checking when needed. Deliver Weekly Readouts: Ship weekly readouts that drive decisions—clear wins, losses, what changes next, and why. Who You Are You are data-driven at your core, running on numbers rather than intuition and knowing how to separate signal from noise. You are already building with AI—real workflows, not surface-level usage—and can describe specifically what you’ve automated or accelerated and why. You have run paid social and paid search yourself and can explain what you’re doing and why. You move fast with a high execution bar, treating QA and clean setups as non-negotiable. You can run a high testing cadence without chaos—clear hypotheses, versioning, and clean readouts. You translate performance into action: what to make next, what to stop, and how to refresh winners. Basic Qualifications 3 to 6 years in growth marketing, performance marketing, or related roles. Hands-on experience running paid social and paid search, not just reporting or managing an agency. Strong fundamentals in creative testing systems and fatigue management. Strong analytical toolkit: experimentation, funnel diagnostics, and translating data into decisions. Comfortable with CAC, ROAS, CVR, payback, and experimentation basics. Comfortable with tracking fundamentals and clean setup. You’re in Austin or willing to relocate. We’re in-person 4 days a week Our Core Values The biggest thing we pride ourselves on is autonomy. You can’t move fast through committee decision-making, so we hire people who want to own workstreams outright. Take ownership. This is yours. We build everything through single-threaded autonomy. One person owns the outcome, makes the calls, and sees it through. We believe in “asking for forgiveness, not permission” so you can make unencumbered decisions. Move fast. Decide. Ship. Learn. Repeat. Speed is our edge. Perfection is the enemy of momentum. We will forever move faster than our competition. Be resourceful. Find ways to do more with less. Constraints don’t slow us down. They make us inventive. There’s always a way through, and the people who own their work find it. “That’s not my job” isn’t a sentence anyone here finishes. Think big and challenge convention. Dare to do things differently. You don’t change the world with incrementally better solutions. The systems we’re fixing are broken because everyone accepted them. We question the default, build the better answer, and refuse to blend in. Measure everything. Data is the tiebreaker. We turn instincts into evidence, hunches into experiments, and opinions into numbers. If we can measure it, we can beat it. #J-18808-Ljbffr